Fitbit is a global leader in producing wearable devices for health and fitness tracking. The company has successfully expanded its presence into the Romanian market.

Fitbit devices come equipped with advanced features, including heart rate monitoring, sleep tracking, personalized workouts, and seamless integration with mobile apps for a comprehensive wellness experience.

Fitbit Diary Study: Insights from Daily Sleep Monitoring

Fitbit Romania aimed to gain a deeper understanding of users’ sleep experiences and their interactions with the Fitbit app, including how they perceive changes and whether they encounter any issues. To achieve this, Fitbit Romania partnered with MKOR to conduct a qualitative diary study that focused on daily sleep monitoring and documenting the process.

This study provided valuable insights into identifying potential issues and highlighting the strengths of using Fitbit fitness trackers.

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Long-Term Benefits of Diary Studies for Monitoring User Experience

Conducting diary studies to monitor user experience offers a range of long-term benefits that can significantly enhance your understanding of customer interactions:

  • Direct User Insights: These studies provide real-time information on how users interact with your products or services. You gain access to usage patterns and user experiences that might be missed by traditional research methods. This deeper understanding of context and the emotions tied to user interactions leads to more empathetic, user-centered design decisions.
  • Identifying Pain Points: Continuous monitoring allows for the early detection of potential issues and challenges faced by users. This enables you to address problems swiftly and improve overall satisfaction levels.
  • Product Development: Detailed user feedback from diary studies can guide product development and innovation, ensuring that new features and improvements align with the real needs and preferences of your users.
  • Enhancing Customer Retention: By understanding and responding to users’ evolving needs and expectations, you can boost customer loyalty and retention.
  • Data-Driven Decisions: Leverage the rich qualitative data obtained from diary studies to make informed, evidence-based decisions. These insights can be used for long-term strategic planning, ensuring your business remains aligned with user expectations and market trends.

Partnering with MKOR for diary studies provides actionable insights that help you better understand the user experience with your products.

Research Objectives: Analyzing Sleep Habits and Fitbit App Usage

The primary goal of this quantitative study was to understand the sleep experience of users who wear Fitbit watches and trackers.

The qualitative research focused on the following objectives:

  • General sleep habits
  • The impact of external factors on sleep experience, such as caffeine, exercise, and diet
  • User experience with the Fitbit app

Fitbit Research Details: Methodology, Target Market, and Tools Used

This study involved primary research by collecting data directly from participants through a diary study.

  • Target Market: Romania
  • Target Audience: Individuals aged 18-65+
  • Research Type: Qualitative diary methodology
  • Research Tool: 14-day diary study followed by in-depth discussions

About the Client

Fitbit offers a wide range of smartwatches and fitness trackers designed to help you live healthier and optimize your fitness routine.

The Fitbit app provides access to personalized workouts and daily assessments to enhance your performance. Discover how Fitbit can transform the way you track your health and fitness.

Gain Real Insights from Your Target Audience to Optimize Your Brand Strategy

We offer digital market research tools to help you gather real-time insights that can form the foundation of your business strategy.

At MKOR, our team of consultants ensures that we select the right methodology for your research project, delivering results that will exceed your expectations. We invite you to explore our market research portfolio showcasing the studies we’ve conducted for our clients.

We’re just a video call away.

Additionally, we can help you quickly obtain clear and actionable business insights through our Agile Research service.

Agile Research is a flexible market research solution that allows you to ask 3-5 specific questions, with access to a nationally representative sample.

It can also be the perfect starting point for building a long-term partnership with MKOR.