Month: January 2026
Myth Debunked: A New Customer Costs 5x More Than an Existing One
The authors of the book Loyalty Myths, Timothy Keiningham, Terry Varva, Lerzan…
A Single Rule for Lifelong Customer Loyalty
There are thousands of things you could do for customer loyalty, but only one…
How to Attract New B2B Clients
If your business targets the B2B sector, how can you acquire new clients? Of…