MKOR Panel Privacy Policy
Version: 3.0 | Last updated: 2026-01-27
Table of Contents
1. Personal Data Controller
| Information | Details |
|---|---|
| Name | MKOR Consultanta SRL |
| Registered Office | str. Mărgelelor nr 2D, Bragadiru, Romania |
| Trade Register No. | RO30954519 |
| [email protected] | |
| Website | www.mkor.eu |
2. About the MKOR Panel
The MKOR Panel is a community of users who have created an account on the specialized website mkor.eu, to be periodically invited to respond to surveys and studies regarding products, advertisements, shopping habits, technology, lifestyle, financial choices, politics, social issues, and shopping preferences.
Surveys may be requested by the media, research agencies, private or state companies, institutions, and domestic or international bodies. Depending on the questionnaire, these are addressed either to the general population or to a specific target group.
Additionally, MKOR involves panel members in various online measurement activities, which include:
- Tracking website usage
- Online ad effectiveness research projects
- Audience measurement
- Development of audience insights
Our commitment: MKOR Consulting is firmly committed to protecting the security and integrity of all personal data collected from its members. Your privacy is MKOR’s number one priority.
MKOR is committed to fully complying with the data protection requirements set out in the General Data Protection Regulation (GDPR) which came into force on 2018-05-25, as well as Romanian data protection legislation. MKOR and its partners adhere to the privacy practices and standards of market and public opinion research associations, such as ESOMAR, of which MKOR is a member.
3. What personal data we collect
Personal data is information that can identify you directly (such as your name) or indirectly (such as a device ID or a combination of demographic data).
3.1. Data you provide to us voluntarily
Upon creating a member profile (Registration)
| Category | Collected data | Why do we ask for them? |
|---|---|---|
| Identification data | Last name, first name, phone number, e-mail address | For communication and account identification |
| Demographic data | City, county, gender, year of birth | For selecting the appropriate sample for studies |
| Socio-economic data | Education, occupation, professional level, income, household composition | Clients look for specific samples (e.g.: “Men from urban areas, car enthusiasts”) |
When you participate in a Survey/Study
- Collected data: Your specific opinions and answers to the questionnaire questions
- Sensitive data: Sometimes, studies may touch upon sensitive topics (political opinions, health status, ethnicity). In these cases, you will always be asked for an additional and explicit consent (according to Art. 9 GDPR) right at the beginning of the questionnaire
When granting rewards and organizing contests
- Collected data: Last name, first name, phone number, delivery address (for physical prizes), bank account/IBAN (for money transfers)
- Tax data (CNP): In the case of prizes or payments that exceed the legal tax-free thresholds, we are required by the Tax Code to collect the Personal Identification Number exclusively to declare and pay the related tax to the state
When you contact us
If you write to us via email, on social networks, or through the support form, we collect data from that communication (name, email, message content) to be able to respond and resolve your request.
Media content (Photo/Video)
Within specific studies, you may be asked to upload materials (photos, video). These are treated as personal data.
Important: Please do not upload images or videos featuring other people (third parties) who have not given their consent, but strictly materials concerning you or objects/products, according to the study requirements.
3.2. Automatically collected data
When you browse our website or the panel platform, we may collect technical information through cookies or similar technologies (detailed in the Cookie Policy). These may include:
- IP address
- Browser type
- Device information
This data is used for security, preventing survey fraud (e.g.: multiple completions), and improving the user experience.
3.3. How we protect your identity (Logical Separation)
This is the most important principle of the MKOR panel:
| Principle | Description |
|---|---|
| Pseudonymization | When you participate in studies, your answers are stored separately from identification data (name, phone). The system uses a unique user ID. |
| Relationship with Clients | As a rule, MKOR clients receive only aggregated results or anonymized results (statistics), which do not allow your identification. |
| Exceptions | A client will receive your contact details only if this is necessary for the purpose of the study (e.g.: a follow-up interview) and only if you have given your explicit consent. |
| Demographic statistics | We may share general statistical data with our partners (e.g.: “We have 500 respondents from Cluj aged between 25-35”) to verify the feasibility of some studies, but this data does not identify you personally. |
4. Purposes and legal basis of processing
| Purpose | Description | Legal basis |
|---|---|---|
| (1) Panel Management | Member enrollment, record keeping, selecting and sending invitations for surveys/studies, SMS registration validation, information updates | Art. 6.1a – Consent |
| (2) Participation in surveys/studies | Selection for participation based on profile, collection of responses, attaching information for analysis | Art. 6.1a – Consent Art. 9.2a – for sensitive data |
| (3) Sweepstakes management | Selection and enrollment of participants, running sweepstakes to engage members | Art. 6.1a – Consent |
| (4) Technical assistance | Responding to support issues, resolving questions regarding technical problems | Art. 6.1f – Legitimate interest |
| (5) Audit and compliance | Quality, compliance, operational, and financial audits | Art. 6.1f – Legitimate interest |
| (6) Marketing | Newsletters, promotional actions, communications about the panel community (with unsubscribe option) | Art. 6.1f – Legitimate interest |
| (7) Complaints and litigation | Handling complaints, identifying fraud, confirming identity | Art. 6.1f – Legitimate interest |
| (8) Legal obligations | Compliance with legal obligations, including tax obligations | Art. 6.1c – Legal obligation |
| (9) Other purposes | With prior information of the panel members | Determined and notified before processing |
5. Data sharing and disclosure
General principle: MKOR Consulting does not share, sell, rent, trade, or transfer personal data collected from panel members to third parties, except in the cases described below.
Cases where data may be disclosed:
- Explicit consent: Contact information may be disclosed to a client based on your explicit consent for the realization of a specific research project
- Service providers: We may provide data to agents, contractors, or partners for database hosting, processing services, or call centers, strictly to the extent necessary
- Corporate reorganization: In the context of a merger, acquisition, or sale, with prior notification to members
- Legal obligations: When necessary to comply with judicial procedures or court orders
International transfers:
Your data may be transferred outside the EU, including to the United States of America. All such transfers are carried out in accordance with existing legislation, and MKOR commits to maintaining a level of protection equivalent to the protection offered by EU legislation, using appropriate transfer agreement mechanisms and models approved by the European Commission.
6. Data retention
MKOR will retain personal information collected from panel members:
- For as long as you remain members of the Panel
- For MKOR’s research and analysis purposes
- For compliance with legal obligations (e.g., in the case of dispute resolution procedures)
- For contractual obligations with third parties
Account deletion: If you no longer want MKOR to use your information, you can terminate your participation in the Panel by deleting your account through the panel website or within the MKOR application.
Important: Simply deleting and uninstalling the MKOR application from your device will not automatically delete your member account from the MKOR website.
Inactivity: We may remove you from the Panel if you do not participate in any survey for a long period. Before removal, we will try to contact you to inform you.
After leaving the Panel: We will delete all your contact data, keeping only anonymous responses to the surveys you participated in.
7. Links to other websites
The MKOR website or application may contain links to other websites. MKOR is not responsible for the privacy policies and practices or the content of the linked websites.
We recommend that you always read the Privacy Policy of the websites you visit by linking from the MKOR website or application.
8. Children’s Privacy
MKOR strongly believes it is important to protect children’s privacy and will not knowingly process, without the consent of parents/guardians, personal information from individuals younger than 16 years old.
In some cases, a parent/guardian may be sent a questionnaire that includes the child’s opinion (for example, a study on toys). In such cases:
- The survey must be completed only with the supervision and/or help of the parent/guardian
- A parent/guardian who chooses to participate in the survey together with their child grants implicit permission to include the child’s opinions in the survey
9. Security Measures
MKOR takes the issue of data security seriously and maintains appropriate security measures:
| Measure type | Description |
|---|---|
| Physical measures | Protection against unauthorized access to premises and equipment |
| Technical measures | SSL encryption for data transmission, protection against unauthorized collection, access, or modification |
| Administrative measures | Limited access to a small number of authorized personnel subject to confidentiality obligations |
| Procedural measures | Periodic reviews, monitoring, and evaluations of privacy practices |
10. Your rights
According to Regulation (EU) 679/2016 (GDPR), you can exercise any of the following rights:
| Right | Description |
|---|---|
| Right of access | You can request information about the personal data concerning you |
| Right to rectification | You can request the correction or update of inaccurate or incomplete data |
| Right to erasure | You can request the deletion of data if it is no longer necessary or the processing was unlawful |
| Right to portability | You can request the transfer of data to another controller in a structured format |
| Right to restriction | You can request the restriction of processing in cases where you contest the accuracy or legality |
| Right to object | You can object to processing based on legitimate interest |
| Right regarding automated decisions | You can request not to be subject to a decision based solely on automated processing |
| Right to lodge a complaint | You can lodge a complaint with ANSPDCP |
| Right to withdraw | You can withdraw your consent at any time |
To exercise these rights, contact us at [email protected], specifying your name, postal or email address, phone number, and the purpose of your request.
11. Policy changes
MKOR reserves the right to change its privacy practices and update this Privacy Policy at any time. We urge you to check this policy regularly.
If MKOR makes significant changes, panel members will be notified by email or through an announcement on the MKOR homepage.
12. Applicable law and jurisdiction
This Privacy Policy is governed by:
- Romanian legislation
- European Union law
- Regulation (EU) 679/2016 (GDPR)
- Relevant international treaties
The parties irrevocably agree to submit to the exclusive jurisdiction of the courts in Romania in connection with any claim in the matter arising under or in connection with this Privacy Policy.
13. Contact
Personal Data Controller
MKOR Consultanta SRL
Headquarters: 2D Mărgelelor St., Bragadiru, Romania
Trade Register No.: RO30954519
E-mail: [email protected]
Website: www.mkor.eu
Data Protection Officer (DPO)
Address: 2D Mărgelelor St., Bragadiru, Romania
E-mail: [email protected]
Supervisory Authority
National Supervisory Authority for Personal Data Processing (ANSPDCP)
Website: www.dataprotection.ro
14. Version History
| Date | Version | Main Changes |
|---|---|---|
| 2026-01-27 | 3.0 | Complete restructuring: detailed explanations of data collection, categories of recipients, the principle of logical separation, international transfers, improved security measures |
| 2018-05-25 | 2.0 | Update for GDPR compliance (Regulation 679/2016): addition of user rights (Art. 15-22), legal bases for processing (Art. 6), DPO designation |
| 2016-03-15 | 1.0 | Initial version – privacy policy for the MKOR Panel |