Access an up-to-date version of market data whenever you need it.
Consumption data from 7 industries, collected monthly from real consumers
Data analyzed by experts, which you understand at a glance
Interactive dashboard and in-depth analysis with one click
Up-to-date market data available anytime, anywhere
How does the Market Research Consumer Trends Dashboard help you?
Get monthly updated insights and follow 7 retail markets main performance indicators' evolution.
Access latest market data, updated monthly. You can also get access to available historical data.
Interact with research data for the first time. Explore by purchasing environment, category, brand, demographics.
Analyze consumer segments by frequency, budget, purchase channel, demographics, latest purchase retailer.
Track performance indicators of market's leading retailers and insights about their consumers.
Discover insights from leading market verticals, directly from consumers
Fashion Consumer Trends.Live
Identify the Fashion market trends just as they happen!
Categories: Clothing, Shoes, Underwear, Bags & Belts, Accessories
Analyzed Retailers: About You, Adidas, Aldo, Anna Cori, Answear, Auchan, Benvenuti, Bershka, Bigotti, Bonprix, C&A, Carrefour, CCC, Colin’s, Collective, Cora, Cropp, Dasha, Decathlon, Dedoles, Deichmann, Depurtat, Dovani, DyFashion, Ecco, Elefant, eMAG, Enzo Margi, Epantofi, Factcool, Fashion Days, Fashion Up, Gateshop, Glami, Guess, H&M, Hervis, Hiris, House, Il Passo, Intersports, Kalapod, Kaufland, Kenvelo, Kik, Koton, LC Waikiki, Lee Cooper, Leonardo, Lidl, Mango, Marelbo, Marks & Spencer, Massimo Dutti, Meli Melo, Miniprix, Modlet, Mohito, Musette, New Yorker, Next, Nike, Nissa, Office Shoes, Orsay, Otter, Pantoful Galben, Peek & Cloppenburg, Penti, Pepco, Poema, Pull & Bear, Puma, Remix Shop, Reserved, S77, Salamander, Sinsay, Sizeer, Skechers, Smyk, Sport Vision, Sportisimo, Stradivarius, Superpantofi, Takko Fashion, Terra Nova, Tezyo, Tom Tailor, Tommy Hilfiger, U.S. Polo Assn., Vans, Vivantis, Walkmaxx, Wildfashion, Zalando, Zappatos, Zara
IT&C Consumer Trends.Live
Identify the IT&C market trends just as they happen!
Categories: Laptops & IT, Phones & Tablets, TV, Audio, Video & Photo, Gadgets, Gaming, Accessories & Others
Analyzed Retailers: Altex, Arsis, Auchan, Carrefour, CEL, Cora, Digi / RDS, eMAG, evoMAG, F64, Flanco, Flip.ro, Huawei Store, iStyle, Kaufland, Lidl, Media Galaxy, Mobiup, Orange, PC Garage, Selgros, Quick Mobile, Telekom, Vitacom, Vodafone
Care & Beauty Consumer Trends.Live
Identify the Care & Beauty market trends just as they happen!
Categories: Hair Care, Body Care, Perfumes, Skin Care, Oral Care, Makeup, Nail Care
Analyzed Retailers: Altex, Amway, Auchan, Avon, B&B, Beautik Haute Parfumerie, Bebe Tei, Best Value, Bottega Verde, Carrefour, Catena, Cora, Cupio, D&P Perfumes, DM, Dona, Douglas, Dr. Max, Ducfarm, Elefant, eMAG, Esteto, Farmacia Ardealul, Farmacia La Preț Mic, Farmacia Silva, Farmacia Tei, Farmasi, Farmec, Gerovital, H&M, Help Net, Infinite Love, INGLOT, Kalos, Kaufland, Kiehl’s, Kendra, L’Occitane, Lidl, Life Care, MAC, MakeUp Shop, Marionnaud, Mega Image, Melkior, Metro, Million, MiniFarm, Mirafarm, NALA, Natural Hysteria, Notino, NYX, Oriflame, Orsay, Parfimo, Paula’s Choice, Penny, Pink Panda, Pro Beauty, Professional Farmaline, Profi, Pupa, Q Cosmetice Coreene, Remedium Farm, Remarkt, Sabon, SanaFarm, Sensiblu, Sephora, Selgros, Skin Labo, Sole Shop, Supeco, Tezyo, The Body Shop, Top Line, Vivantis, Xpert Beauty, Yves Rocher, Zara
DIY Consumer Trends.Live
Identify the DIY market trends just as they happen!
Categories: Bathroom & Kitchen, Living Room, Bedroom, Garden and Terrace, Building Materials, Accessories
Analyzed Retailers: Acaju, Brico Depot, Bricoshop, Dedeman, E-bricolaj, eMAG, Hornbach, IKEA, JYSK, Leroy Merlin, MAM Bricolaj, Mat Haus, O-Mac, Proges, Romstal
Appliances Consumer Trends.Live
Identify the Appliances market trends just as they happen!
Categories: Electronics, Appliances
Analyzed Retailers: Altex, Auchan, BricoDepot, Carrefour, CEL, Cora, Dedeman, Delimano, DeLonghi, Digi, DOMO, eMAG, evoMAG, Flanco, Hornbach, Ideall, IKEA, Kaufland, Lidl, Media Galaxy, PC Garage, Philips, Samsung, Top Shop, Vitacom
Jewelry & Watches Consumer Trends.Live
Identify the Jewelry & Watches market trends just as they happen!
Categories: Jewelry, Watches, Accessorize
Analyzed Retailers: About You, Altex, Auchan, Astoria Gold, Atlantis Gold, Avon, B&B, Be in Time, Bershka, Carrefour, C&A, CCC, Chic Bijoux, Colin’s, Cora, Coriolan, Desiree, Eden Boutique, Elefant, Elegance, eMAG, Epantofi, Fashion Days, Guess, H&M, Intersport, Kaufland, Kultho, Lidl, Meli Melo, Metaphora, Oriflame, Orsay, Pandora, Parfois, Pepco, Sabrini, Sevda, Silver Stone, Sinsay, Splend’or, Stradivarius, Swarovski, Teilor, Tezaur, Traser Gold, Vivantis, Zara
Home & Deco Consumer Trends.Live
Identify the Home & Deco market trends just as they happen!
Categories: Furniture, Decorations
Analyzed Retailers: Acaju, Auchan, Bonami, Brico Depot, Carrefour, Casa Rusu, Chic Ville, Cora, Dedeman, Delimano, Diego, Dolce Dormire, Dormeo, Elvila, eMAG, English Home, Favi, H&M Home, Homelux, Hornbach, IKEA, JYSK, Kaufland, Laguna, LEMS, Leroy Merlin, Lidl, MAM Bricolaj, Meli Melo Deco, Mezoni, Mobexpert, Mobila Videnov, Mobilier1, Moemax, Naturlich, Nobila Casa, Pepco, Rovus, SomProduct, Staer, Tamos, The Home, Top Shop, Vida XL, Vivre, XXXLutz, Zara Home
See what it’s all about!
Are you curious and want to see how it works?
I invite you to a free demo during which I will show you what data you can access and how you can interact with it, how the real-time research dashboard we created at MKOR looks like, and how you can use it to grow your business 😉
Cori Cimpoca, MBA | MKOR Founder
Insights available in the Consumer Trends.Live Dashboard
Main Trends
Identify market trends as they happen!
How it helps you: Observe the evolution of the main consumption indicators in the market for a strategic perspective. Understand seasonality and how it influences the monitored indicators, so you can quickly adapt to market changes.
Analyzed Data:
- Categories share / total consumption
- Purchase channel (online / offline, store type)
- Purchase frequency (monthly)
- Spent budget vs. planned budget
- Interactive analysis according to the purchase channel (online, offline, or omnichannel) and demographics (gender, age, income, education, area of residence, development region)
In Depth Insights
Analyze the evolution of the main consumption indicators
How it helps you: Monitor the evolution of the market’s main consumption indicators, by category, for an in-depth understanding of the market. Understand seasonality by category and how it influences the monitored indicators, so you can quickly adapt to market changes.
Analyzed Data:
- Category share / total consumption
- Top brands / category
- Purchase channel (online / offline, store type)
- Purchase frequency (monthly, all industries)
- Spent budgets / Category
- Interactive analysis by category and demographics (gender, age, income, education, area of residence, development region)
Consumer Personas
Analyze consumer segments by Purchase Frequency, Average Spend, and Purchase Channel.
How it helps you: You understand consumers through behavior and budget, so you can relate more easily to their needs and preferences.
Analyzed Data:
- Segments share / total consumers
- Demographic profile (gender, age, income, region of development, education, profession, marital status, children)
- Consumption behaviors (average spend, drivers, share / category)
- Top brands / segment
- Purchase behaviors (online share, returns)
- Shopping style (psychographic profile)
- Digital shopping behavior (shopping phone usage, purposes)
- Digital content (apps used)
- Interaction with technology (intensity, type of technologies)
- Interactive analysis per segment (purchase frequency, average spend and purchase channel)
Competitor Benchmarking
Monitor your competition through performance indicators such as Market Share (Consumption), Net Promoter Score, and Differentiators.
How it helps you: Whether you’re fighting the big players, you’re one of them, or you’re just starting out, this dashboard will help you better understand the competitive environment you’re in.
Analyzed Data:
- Market share / total consumption
- Net Promoter Score (NPS)
- Average budget spent
- Differentiators and vulnerabilities (online / offline)
- Positioning by budget spent and customer satisfaction (All Industry / Market)
- Interactive analysis according to the selected brand and demographics (gender, age, income, education, area of residence, development region)
Audience Explorer
Know your competition through their consumers: find out who they are and what consumption behaviors they have
How it helps you: You understand the market’s key players from a new perspective: who their consumers are and what they do. Understanding this data can help you make strategic decisions about consumer campaigns (e.g., ad targeting).
Analyzed Data:
- Demographic profile (gender, age, income, development region, education, profession, marital status, children)
- Purchase behaviors (budget, purpose, share / category)
- Top brands
- Purchase behaviors (online share, returns)
- Shopping style (psychographic profile)
- Digital shopping behavior (shopping phone usage, purposes)
- Digital content (apps used)
- Interaction with technology (intensity, type of technologies)
- Interactive analysis according to the selected brand
Digital Behaviour
Digital shopping behaviors
How it helps you: Learn how different consumer segments interact with technology. Use this information to communicate through the proper channels and respond to changing needs.
Segmentation: Gender, age, income, education, profession, residential environment, development region
Analyzed Data:
- Shopping phone usage (intensity, purpose)
- Mobile content (apps)
- Digital technologies (intensity, type of technology)
- Interactive analysis according to demographic segments (gender, age, income, education, residential environment, development region)
Discover Latest Trends in Your Market of Interest
Sign up for a demo with one of MKOR’s consultants. It’s free
Consumer Trends.Live Study Methodology
7+
Monitored Industries
33k+
Respondents since March 2021
140+
Retailers Monitored Monthly
- Sample: Minimum N = 400 respondents
- Sample characteristics: representative by gender, age, and region. Confidence level 95%, max error. +/-5%
- Target: the general population of Romania aged between 18 and 65
- Research method: online survey
- Research tool: questionnaire
- Data visualization: interactive online Dashboard
- Approach: online, through the MKOR Panel
Loading, please wait...
Explore Consumer Trends.Live based on your interests
The first real-time Romanian retail study
.Live
Competitor Benchmarking
All about the competitors
in the market of interest
Representative sample
(minimum 400 respondents / month)
Monthly data update
.Live
Full Market Insights
All about consumers
(Consumer Trends)
All about competitors
(Competitor Benchmarking)
All about the market of interest
They trust us ♥
Hungry for real-time market data?
Do you like what you’ve seen so far? It’s just a tiny part of what we do. Subscribe to the newsletter and stay connected with us. We still have a lot to show you! 🙂
Stay up to date with market trends, exclusive data, and information on topics that interest you. No spam.