We create effective marketing strategies that deliver results.

We develop marketing strategies for small and medium-sized companies

Marketing strategy is a term often utilized with emphasis, only because it sounds good. At MKOR, we take strategy very seriously and we are passionate about doing everything we can to help our clients’ business grow.

Your marketing strategy is a great tool for business growth. But before you use it you need a clear direction. We’ll create your plan and help deliver it. MKOR is the strategic partner for ambitious leaders who want to drive lasting transformation in their business or niche.

What is strategy?

Marketing strategy combines all marketing objectives of a business and comprehensively puts them together in one plan. The marketing strategy has to be in full consistency with the company’s general strategy. A good marketing strategy has to come from market research, to focus on the appropriate elements of the market mix in order to achieve maximum profitability, and to sustain business growth.

MKOR develops strategies based on results from thorough market research and focuses on the appropriate marketing mix elements in order to achieve high profit and advantage against your competitors.

Why should you develop a marketing strategy?

A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team.

• Simplifying the activity. A well set up marketing strategy simplifies the implementation of any further marketing decision.
• Directions to follow. Marketing strategy offers concentration and directions to follow by identifying the opportunities which deserve to be exploited and the threats that have to be avoided.
• Competition. Marketing strategy helps identify resources and instruments that the company can efficiently utilize in order to obtain competitive advantage and to gain a better market position.
• Resources. A good strategy helps the company save time and optimize costs by attracting the right customers and by investing only in initiatives that sustain the company’s objectives. ???
• Differentiation. Marketing strategy helps identify the company’s differentiation points against the competition.
• Opportunities. A marketing strategy can transform the company’s vision, mission and objectives into efficient market initiatives.
• Communication campaigns. Marketing strategy can be used as a base for developing communication campaigns in order to simplify them and make them more efficient.
• Efficiency. Marketing strategy increases the efficiency of any other marketing activity.
• Best price. A part of marketing strategy targets setting the best price for the company’s products and services based on the results from the research.
• Profit. A well developed marketing strategy leads to sales and profit growths.
• Loyalty. Market strategy leads to an increase in customer satisfaction and implicitly in their loyalty.

When should you develop a marketing strategy?

• When you want to launch a new business.
• When you intend to launch a new product or service on the market.
• When you want to increase your company’s sales number and profit.
• When you wish to differentiate from you competitors.
• When you intend to reposition your business.
• When you intend to make the company’s marketing activity more efficient.
• When you want to increase customer loyalty.
• When you want to optimize product or service price.
• When you intend to change product or service distribution methods towards the consumers.

Steps to follow in developing market strategy

In order to develop an effective marketing strategy, several steps are required. MKOR walks through each of these steps analyzing and exploiting every detail that can add value to its customers:

1. Setting goals is the first step, vital for developing a marketing strategy.
2. Market research for:
   • General market analysis (market size, trends, legislation, opportunities, threats, etc.)
   • Competitive analysis (establishing top competitors, identifying the strengths and weaknesses of each competitor through primary research methods, such as mystery-shoppers, or secondary research).
   • Determining the target audience profile (depending on your organization’s profile, we will identify the main customer segments, whether individuals or other organizations).
3. Defining marketing mix is essential to optimize the strategy for all five elements (product, price, placement, promotion, and people).
4. Financial analysis and budgeting is the stage by which the efficiency of marketing investments is assessed.
5. Constant assessment is required to establish the effectiveness of marketing strategy by setting and measuring performance indicators KPIs.

At MKOR, we are passionate about strategy and we give our best – passion, experience, common sense – for each marketing strategy we develop. In our portfolio, you will learn more about the strategy projects we have worked on, and in the recommendations section, you can see what our customers have said about our results.