Well… anyone who says office work isn’t a pleasure is mistaken. We enjoy every day here, every project and every opportunity we receive.
Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam. Yes, I said milk jam!
This “experiment” came at just the right time to pull both us and the participants out of the monotony brought on by the cold and gloomy weather outside.
Before tasting it, just like us, the participants imagined a creamy, sweet, and unique product. The jam did not fall short of expectations; in fact, it pleasantly surprised the “tasters,” many of whom showed great interest in the producer, the ingredients, and the possibility of purchase.
The tasting helped us provide our client with important information that will certainly be useful in the development of this small business.
The opportunity to hold these tasting sessions was offered to us by Bunicel, a brand born from the desire to create something to be proud of. Bunicel produces jams and preserves using traditional recipes, in a cauldron, with fruit picked from their grandparents’ orchard. Their recipes date back over 200 years, having been sourced from the oldest manuscripts found.
In addition to the delicious milk jam we mentioned, their portfolio includes a multitude of fruit preserves and inspired combinations thereof.
If we have piqued your interest, you can visit the website bunicel.ro to learn more about their story and the range of products they offer. And if you decide to purchase a jar of jam, we wish you bon appétit!
Returning to us and our work, this project was, like all the others, a success. Our clients were pleased with the results and gave us matching feedback:
“…We admit we didn’t expect so much heart to be put into a market study 🙂 The focus group recordings were brilliant; we couldn’t tear ourselves away last night and listened to them until 2 AM. They were interesting, relevant, and helpful.”
The MKOR team places great value on the client’s feedback and wishes; this can be seen at the end of every project and in every discussion we have with any of our clients. To better understand what we are talking about, we invite you to visit our recommendations page.
