MKOR Portfolio: market research for brands across 11 industries
MKOR has run market research programmes for brands across 11 industries, from retail and tech to healthcare, automotive and energy. Each industry page below lists the projects we have delivered, the methodologies we used, and the brands that signed off the work.
Retail & FMCG
Why do some shoppers reach for your product while others walk past it? We have run brand tracking, concept testing and shopper journey research for retail and FMCG brands across CEE, watching what changes at the shelf and in campaigns. We validate the concept before listing and measure performance after launch, so the next quarter starts with evidence, not speculation.
Benefit: you understand the shelf, not just the receipt.
Tech & eCommerce
Cart abandonment one click before checkout is rarely a UI problem alone. For tech, SaaS and marketplace teams we deliver UX research, concept testing and brand tracking that show where intent leaks out of the funnel, what features users want before they recommend you, and how your category positioning holds up against the competition.
Benefit: see where the funnel breaks, not just how much it costs you.
Finance, Banking & Insurance
Customers refuse to switch banks even when they are unhappy. That inertia is your strongest moat, or your biggest blind spot. Banks, leasing firms and insurers come to us for brand tracking, perception studies and market opportunity analysis. We separate the inertia that keeps your customers from the friction that quietly hands them to competitors.
Benefit: find out what keeps a customer with you and what would move them to a competitor.
Health, Pharma & Beauty
A doctor’s recommendation creates years of patient loyalty, but only if the brand earns the position. In pharma, dermo-cosmetics and supplements we deliver claim testing, brand tracking and consumer profiling. We validate what the packaging can claim and measure how doctors and patients perceive the brand, from first script to repeat purchase.
Benefit: validate what you promise on the package before the regulator steps in.
Fashion & Lifestyle
First purchase is easy. The second is the test. Fashion and lifestyle brands come to us for brand tracking, concept testing and consumer profiling. We test the product, the price and the message before each drop, so you know what keeps the customer coming back between collections, not just what triggered the first buy.
Benefit: find out what the customer sees in the collection, not just what you put on the rack.
Real Estate & Construction
A buyer walks through the showroom, asks the right questions, and leaves without signing. Alongside developers of residential and commercial schemes we run project validation, perception studies and buyer profiling. We stress-test the scheme before you break ground and benchmark how your developer brand compares to the competing projects in the same postcode.
Benefit: test the development before you build it, not after you are sitting on unsold apartments.
B2B Services & Logistics
Six-figure contracts have long decision cycles and short patience windows. Companies in B2B services, logistics and industry trust us with satisfaction studies, employer branding and market opportunity research. We map the full decision cycle, surface the early signals of churn, and help you close projects with less hesitation from the client side.
Benefit: understand the decision cycle of a six-figure contract, step by step.
Social & Education
Programmes funded with public money need evidence, not optimism. We support NGOs, public institutions and educational organisations with programme evaluation, needs assessment and beneficiary profiling. We produce the evidence the funder asks for and the recommendations the next cohort needs, without academic jargon.
Benefit: evidence for the funder report and clear direction for the next cohort.
Auto & Mobility
What makes a customer pick one dealer over another at the moment of order is rarely the discount sheet. Manufacturers, importers and mobility platforms ask us for brand tracking, dealer mystery shopping and electric market studies. We score every touchpoint in the dealer network and measure real EV readiness, not just declared interest.
Benefit: objective score on every touchpoint in your dealer network.
HoReCa & Tourism
Some guests come back. Others never walk through the door a second time. With restaurants, hotels and tour operators we run concept testing, brand tracking and experience evaluation. We pinpoint the exact moment in the guest experience that decides whether they return, before you change the menu for the third time.
Benefit: find out why the second visit does not happen, before you change the menu a third time.
Energy & Utilities
Few customers can decode the bill they receive each month, and that confusion is what trust looks like when it starts breaking. Energy, gas and utility providers come to us for brand tracking, consumer behaviour research and new service evaluation. We see where trust starts to crack and test how the public reacts to new tariffs before launch.
Benefit: see where trust breaks, before you lose the customer.
Brief us on your project.
Tell us what you need to learn, the sector you operate in, and your deadline. You will hear back within 24-48 hours with a scoped estimate, not a sales pitch.
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