Complete Market Research Services
MKOR Consulting is your trusted provider of strategic market research, from sector analysis to consumer trends. Explore our full services.
Market and consumer understanding
Representative figures on your market and the people in it, for decisions on strategy, offer and communication.
You learn how big your market is, who the active players are and their shares, before you set strategy.
You get: Market report with strategic findings
You find out what people buy and, more importantly, why, and where needs remain unmet.
You get: Report on motivations, preferences and opportunities
You know who buys, where, how often and how they decide, so you can adjust your communication and offer.
You get: U&A report with buyer profile and channels
You see how your customer segments, and your competitors’, differ, so your marketing speaks to each of them.
You get: Documented segments and buyer personas
You get nationally representative data quickly, so you can validate an idea or product before you decide.
You get: Nationally representative data, delivered fast
You reach verified respondents from the MKOR panel and follow data collection live.
You get: Panel access and live fieldwork dashboard
Qualitative research
Direct conversations and observation, for when you need the reasons behind the numbers.
You hear how consumers think and feel about a product, pack or message, in their own words.
You get: Report with practical recommendations
You see the real customer experience at your business and at competitors, and can adjust the sales process.
You get: Audit report with practical recommendations
You find out how your sales team performs against competitors when a business buyer asks for an offer.
You get: Evaluation report with recommendations
Brand and communication
Measure how your brand is perceived and test concepts before you invest in a launch.
You know how well known and liked your brand is compared with competitors, and which campaigns are seen.
You get: Brand tracker report with competitor comparison
You learn how many people who know your brand also use it, with awareness, preference and NPS up to date.
You get: Brand indicators: awareness, usage, NPS
You learn how consumers react to a brand or concept before launch, which lowers the risk.
You get: Test results with optimisation recommendations
You know how attractive your company is to employees and candidates, and what makes them stay.
You get: Employer reputation report with strengths and gaps
Strategy, innovation and product
Studies that help you choose a market, validate an idea and build the marketing plan.
You get a marketing plan built on market data and aligned with your company’s overall strategy.
You get: Marketing strategy document
You learn what competitors do in sales and communication, so you can position your offer more clearly.
You get: Competitive analysis from desk and primary research
You know whether a market is worth the effort: size, structure, competition and likely direction.
You get: Market analysis with PESTLE, Porter and SWOT
You check whether your idea has real demand, who would buy it and what the market says before you invest.
You get: Market study of your idea, with target audience
You test several new concepts within days and see which has a real chance before development.
You get: Concept test results, available in real time
You learn how consumers see your product, from shape and packaging to preferences, before launch.
You get: Report on strengths, weaknesses and improvements
Customer and employee experience
Find out how satisfied customers and employees are, and where you lose people along the way.
You see where customers run into problems with your business and what to change to keep them.
You get: CX report on satisfaction and loyalty by touchpoint
You measure how satisfied customers, employees or partners are and find out what to improve.
You get: Satisfaction report with practical recommendations
You know what your team expects and which problems could make people leave.
You get: Report on organisational culture and retention
Let's Talk About Your Research Needs
Achieve your business objectives with MKOR. We like to step out of our comfort zone and to treat every project as a new challenge, where innovation and expertise blend for the most relevant market insights.
Clients love working with our agency
We deliver deep research insights, with actionable steps, always on time. Do you want some proof? Read some testimonials, see our marketing & research portfolio and download our public research reports. You will enjoy it 🙂