The Sustainable Consumer in Romania in 2026 – real data to convert the 62% who are still undecided
Get exclusive access to the MKOR Sustainable Consumer 2026 report and learn how to build your business strategy for all three market segments: sustainable, undecided and indifferent.
What you will learn from this report:
- A detailed profile of the three market segments – the sustainable (32%), undecided (62%) and indifferent (6%) consumer: demographics, psychographics and what sets them apart.
- How sustainable consumption has recalibrated over the past three years (2023–2025) and which behaviours hold up under economic pressure and social pessimism.
- The real barriers to sustainable consumption – from price to on-shelf availability, lack of time and distrust of eco-labels – and how to overcome them.
- Concrete, segment-specific strategies to convert the 62% who are undecided: not through appeals to responsibility, but through accessibility and direct product experience.
- Brand budget investment directions for 2026, grounded in nationally representative data (1,000 respondents, ESOMAR standard).
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