MKOR Consulting applied the Mystery Shopping B2B research method for OTP Leasing which targeted its direct competitors in a research of the car leasing market in Romania.

The process took place in three main stages, from the request of the quotes to the negotiation of the received offers.


The study came with information relevant to our client with which he was able to identify information on how competing automotive leasing operators operate, the taxes they operate with, but also details on customer service.

Data collected during the Mystery Shopping sessions resulted in actionable recommendations made by the MKOR’s Consultants for OTP Leasing and offered them a true benchmark on the Romanian automotive leasing market.

Target market

  • Romania

Research methodology

  • Mystery shopping b2b


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Whether you want to actionable insights through B2B mystery shopping or any other kind of qualitative research, we are here to help. Together we will choose the best methodology for your research project.

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