# MKOR — Romanian Market Research & Marketing Consultancy

> MKOR is a Romanian market research agency founded in 2013. Quantitative and qualitative research services for B2B and B2C: mystery shopping, focus groups, CATI, CAWI, brand tracking, pricing research. ESOMAR member.

## Services

- [Professional Services for Consumer Experience Evaluation](https://mkor.eu/services/consumer-experience-evaluation/): Consumer experience research provides crucial insights to develop appropriate strategies and improve customer satisfaction
- [Agile Brand Tracking – Research for Strategic Brand Decisions](https://mkor.eu/services/agile-brand-tracking/): Measure brand awareness, conversion rates, and market performance with precision. Stay ahead of the competition with real-time brand tracking.
- [Online Panel Research Romania · 50,000+ Respondents](https://mkor.eu/consumer-panel-romania/): Access MKOR proprietary online panel: 50,000+ Romanian consumers for fast, representative survey data. Market research and brand tracking.
- [Consumer Profiling Research Services](https://mkor.eu/services/consumer-profiling-research/): MKOR provides professional consumer profiling and segmentation services for both your brand and competitors in the market.
- [Business Idea Evaluation Services - Research Experts](https://mkor.eu/services/business-idea-evaluation/): We offer professional business idea evaluation research, using modern practices and research experts to provide you with actionable insights.
- [Product Testing Research Services | Concept Testing](https://mkor.eu/services/product-testing-research/): Discover the needs and preferences of customers through product testing for the successful launch of a product tailored to market needs.
- [Consumers Usage & Attitudes Research: Real Data for Business Strategy](https://mkor.eu/services/usage-attitudes-consumer-research/): Let us guide your business strategy with data-driven information about consumers usage and attitudes that resonate with your target audience. Start making…
- [Brand Awareness & Tracking Research: Data for Actionable Insights](https://mkor.eu/services/brand-awareness-tracking-research/): MKOR offers brand awareness tracking and monitoring services. Evaluate your brand performance with actionable insights from expert researchers
- [Agile Research: Fast and Accurate Data for Informed Business Decisions by MKOR](https://mkor.eu/services/agile-research/): Get actionable data and clear insights for your business with our agile research. Validate ideas, adapt to market needs, and optimize your marketing…
- [Consumer Research Studies: Insights to Elevate Your Growth](https://mkor.eu/services/consumer-research-studies/): Discover how MKOR's Consumer Research Studies empower actionable business decisions for healthy strategic growth.
- [Employee Satisfaction Research Services](https://mkor.eu/services/employee-satisfaction-research/): MKOR does professional research for evaluating and monitoring employee satisfaction, aiming to enhance loyalty and productivity.
- [Strategic Research for Assessing Employer Brand Awareness](https://mkor.eu/services/employer-brand-awareness/): MKOR provides services for evaluating and monitoring employer branding reputation. Find out how attractive your company is in the job market.
- [Focus Group Research Agency](https://mkor.eu/services/focus-group/): In many companies, focus groups research are either conducted by their own marketing or research department or by generalist market research firms.…
- [Mystery Shopping Romania - Professional Market Research Agency](https://mkor.eu/services/mystery-shopping-romania/): Let us do all your Mystery Shopping. Mystery shopping programs provide a detailed competitive analysis. MKOR is a top agency in Romania for business research…
- [Satisfaction Research Surveys - Expert Satisfaction Assessment](https://mkor.eu/services/satisfaction-research/): Internally-managed programs can be effective, but most companies lack the specialized expertise that is required to produce optimal results with satisfaction…
- [Professional Marketing Strategy Agency - Strategic Consultancy](https://mkor.eu/services/marketing-strategy/): Your marketing strategy is a great tool for business growth. But before you use it you need a clear direction. We'll create your plan and help deliver it.…
- [Market Research - Industry Analysis & Insights](https://mkor.eu/services/market-research/): Market Research Agency delivering insights from Customer Satisfaction, Operational Research, Online Research Communities, Panels and Focus Groups.
- [Innovation and Forecasting Services with an Expert Team](https://mkor.eu/services/innovation-forecasting/): Receive strategic business innovation and forecasting analysis results. In a matter of days, test multiple concepts and get the winning combination.
- [Market Opportunity Analysis Services - Professional Assesments](https://mkor.eu/services/market-opportunity-analysis/): Find what customers really want with the help of our expert consultants. We analyze supply and demand, as well as trends and legislation, outlining the…
- [Expert Competitive Analysis Services - Competitive Intelligence Research](https://mkor.eu/services/competitive-analysis/): MKOR is an expert competitor & market analysis agency. Being in business means being up to speed about your competitors, market, and consumers. You'll get a…
- [Concept Testing for New Brands & Rebrading](https://mkor.eu/services/brand-concept-testing/): Identify the idea for your Product Positioning & Guarentee Success with your target market. Professional Concept Testing research done by a team of Experts
- [Market Research Services - Growth Trough Actionable Data](https://mkor.eu/services/): Shine a light on your business challenges, get real actionable insights about your competition, industry-wide market insights and access a professional market…
- [Mystery Shopping B2B - Professional Business Growth through Research](https://mkor.eu/services/mystery-shopping-b2b/): Your B2B-facing company needs to identify competitive differentiators. Work with MKOR research experts.

## Case Studies

- [MKOR Study: The Impact of GDPR on Romanian Companies](https://mkor.eu/research/gdpr-impact-study/): GDPR Study 2018 — research on the impact of the GDPR regulation on companies in Romania. Data from CAWI panel survey, representative sample.
- [Sustainable consumer 2026: who are the undecided 62%?](https://mkor.eu/research/sustainable-consumer-2026/): Only 32% of Romanians buy sustainably. The MKOR study reveals who the undecided 62% are and how they become customers. Download the data.
- [Employee Sentiment Romania 2026: 1 in 3 Plan to Leave](https://mkor.eu/research/employee-sentiment-romania-2026/): MKOR's Employee Sentiment Romania 2026 study finds pay rises halved in two years, team morale at a three-year low, and 1 in 3 employees ready to quit.
- [Accounting Solutions Market Study in Romania – SmartBill](https://mkor.eu/research-portfolio/accounting-solutions-market-research-romania/): SmartBill and MKOR conducted a Market Audit study on the accounting solutions market in Romania: awareness, satisfaction (NPS), and switching intent.
- [Opportunity study on cigar consumption and purchasing behavior in Bucharest -…](https://mkor.eu/research-portfolio/cigar-opportunity-study/): The study aimed to provide a complete picture of the consumption and purchasing behavior of cigar smokers in Bucharest.
- [Usage and Attitudes Study - The Attractiveness of a Private Security Career in…](https://mkor.eu/research-portfolio/private-security-career-attractiveness-study-aris-coess/): ARIS commissioned MKOR to conduct a usage and attitudes (U&A) study with national coverage, dedicated to security guards.
- [Employee Sentiment Research: What are employees' plans in 2024?](https://mkor.eu/research/employee-sentiment-2024/): Find out how Romanian employees view the future of work, trends in remote work, job changes, and expectations for salary increases in 2024.
- [STUDY: Back to School Post-COVID, Return to School in 2020](https://mkor.eu/research/back-to-school-post-covid-2020/): The Back to School Post-COVID study analyzes parents' opinions on returning to school, in 3 scenarios proposed by the Government. Free PDF access.
- [Market Research Case Studies by Industry](https://mkor.eu/portfolio/): Browse MKOR market research projects by industry: retail, tech, finance, health, fashion, real estate, B2B, auto, HoReCa, energy and social sector. Brand…
- [Energy & Utilities Portfolio](https://mkor.eu/portfolio/energy-utilities/)
- [Real Estate & Construction Market Research](https://mkor.eu/portfolio/real-estate-construction/): Market research for real estate and construction: opportunity studies, buyer profiling, and brand tracking. Recent work with MasterBuild and Implenia.
- [B2B Services & Logistics Market Research](https://mkor.eu/portfolio/b2b-services-logistics/): Market research for B2B services and logistics: buyer decision studies, satisfaction, and opportunity analysis. Recent work with FM Logistic and TBF.
- [Social & Education Market Research](https://mkor.eu/portfolio/social-education/): Market research for NGOs, public institutions, and education: program evaluation, needs assessment, donor profiling. Clients include MERITO and Autism Voice.
- [Auto & Mobility Market Research](https://mkor.eu/portfolio/auto-mobility/): Market research for auto and mobility: brand tracking, mystery shopping at dealers, EV readiness. Work with Volvo, Avis, Goodyear, Clever Taxi.
- [HoReCa & Tourism Market Research](https://mkor.eu/portfolio/horeca-tourism/): Market research for HoReCa and tourism: concept testing, brand tracking, and guest experience studies. Recent work with Wendy's, Kiddo, and BurgerHouse.
- [Retail & FMCG Market Research](https://mkor.eu/portfolio/retail-fmcg/): Market research for retail and FMCG brands: brand tracking, concept testing, shopper journey studies. Case studies for IULIUS, Viorica Cosmetic, Perla…
- [Tech & eCommerce Market Research](https://mkor.eu/portfolio/tech-ecommerce/): Market research for tech and eCommerce: concept testing, SaaS brand tracking, and UX studies. Recent work with VTEX, SmartBill, VidaXL, and Fitbit.
- [Finance, Banking & Insurance Market Research](https://mkor.eu/portfolio/finance-banking-insurance/): Applied market research for finance, banking, and insurance: brand tracking, opportunity studies, and customer experience. Work with TBI Bank, Edenred,…
- [Health, Pharma & Beauty Market Research](https://mkor.eu/portfolio/health-pharma-beauty/): Applied market research for health, pharma, and beauty: claim testing, brand tracking, and consumer experience. Recent work with Viorica Cosmetic and Cupio.
- [Fashion & Lifestyle Market Research](https://mkor.eu/portfolio/fashion-lifestyle/): Market research for fashion and lifestyle brands: brand tracking, concept testing, and consumer profiling. Recent work with NISSA, Humana, and Piera.
- [Exclusive Employer Branding Insights - Inspire Group](https://mkor.eu/research-portfolio/employer-brand-awareness-study-inspire/): The "Romania’s Favorite Employers" study consists of a comprehensive diagnosis for 220 companies in Romania.
- [Ventilation Market Study (Residential, Industrial, and Commercial)](https://mkor.eu/research-portfolio/analyze-ventilation-market-julien/): The study aimed to identify trends and opportunities for the development of Julien Stile in the Romanian market.
- [Opportunity Study for Expansion Feasibility - Happy Campus](https://mkor.eu/research-portfolio/opportunity-study-expansion-feasibility-happy-campus/): Happy Campus conducted an opportunity study to explore the feasibility of expanding into Cluj-Napoca. Discover the valuable insights here.
- [MKOR Study - Labor Market in the Construction Sector in Romania](https://mkor.eu/research-portfolio/labor-market-study-construction-romania/): Implenia's local branch has enlisted MKOR Consulting to conduct a comprehensive study on the construction labor market in Romania.
- [MKOR Study: Romanians are setting fixed budgets for Black Friday in 2023,…](https://mkor.eu/research/romania-black-friday-2023/): See the Black Friday 2023 Shopping Report for Romania for free and discover consumer behavior in the current economic context
- [Market Opportunity Research - Beauty Salon - Identifying Key Needs for a…](https://mkor.eu/research-portfolio/market-opportunity-research-beauty-salon/): Opportunity research on the Bucharest beauty salon market: we mapped the competitive landscape to identify the optimal location for opening a new salon.
- [Market Research Results in Romanian Companies (Free Whitepaper)](https://mkor.eu/research/research-results-romanian-companies/): 75% of top management in Romania's companies say that market research is helping them find answers about clients and their competitors. Get our full report…
- [Romania's Ambassador Brands (Internationalization Guide)](https://mkor.eu/research/romania-ambassador-brands/): The Country Brand Ambassadors Guide is a useful tool for those looking to expand abroad and learn from the best. The guide uses a series of indicators to…
- [Employer Branding Qualitative Reserch for British American Tobacco](https://mkor.eu/research-portfolio/employer-branding-research-bat/): The research provided relevant information for the company and thus contributed to BAT's strategic positioning as a wanted employer in Romania.
- [Transylvania Digital Marketing Services Market Research Opportunity](https://mkor.eu/research-portfolio/digital-marketing-services-market-research/): This research aimed to identify trends in the Content & Digital Marketing market, especially the cultural and educational environment.
- [121 Proven Employee Wellness Ideas for Employee Well-being - The Expert's Guide](https://mkor.eu/research/121-ideas-employee-wellness/): The expert's guide with 121 Employee Wellness Ideas from books, our own experience, and other companies' experience, free download.
- [Improving Customer Satisfaction through Mystery Shopping AUTO SOFT](https://mkor.eu/research-portfolio/customer-satisfaction-auto-soft/): The project evolved into a quantitative component, respectively in a study of constant evaluation of customer satisfaction.
- [Launching an Innovative Product in Digital Fashion & Retail - NISSA](https://mkor.eu/research-portfolio/research-innovation-fashion-nissa/): MKOR conducted a complex Fashion Research for NISSA over the course of 15 months, leading to business growth of more than 9% YOY.
- [Study of the Perception on Cross-Border Smuggling Trade - Civitta](https://mkor.eu/research-portfolio/research-cross-border-smuggling-civitta/): Six focus groups in six cities along Romania's north-eastern border revealed the motivations, routes, and buying spots behind cross-border smuggling. MKOR…
- [The Preference for Romanian Products Study](https://mkor.eu/research/romanian-products-2018/): The full report provides extensive information on consumer goods buying habits, preference for Romanian products, Romanians' favorite brands, and the level of…
- [Brand Awareness Analysis in the Adventure Parks Market | Hype by KIDDO Case…](https://mkor.eu/research-portfolio/brand-awareness-adventure-parks-kiddo/): Find out how Hype by KIDDO evaluated its awareness among youth and parents through an MKOR market study. We analyze brand perception and positioning.
- [Greenfield Investment Opportunity Study](https://mkor.eu/research-portfolio/greenfield-theme-park-investment-opportunity-study/): The MKOR team enthusiastically welcomed the proposal to conduct an opportunity study for a greenfield investment in a new theme park.
- [Digitalization in Romanian companies](https://mkor.eu/research/digitalization-romanian-companies/): Digitalization in Romanian companies study charts the Romanian business environment in terms of digitalization.
- [Behaviors and attitudes study - Mineral Water Consumption in Romania](https://mkor.eu/research-portfolio/behaviors-attitudes-study-mineral-water-consumption-in-romania/): Apemin Tusnad delegated MKOR to conduct research in order to uncover market intelligence data and market size for bottled mineral water.
- [Opportunity Research on the Premium and Luxury Footwear Market](https://mkor.eu/research-portfolio/opportunity-research-on-the-premium-and-luxury-footwear-market-in-romania-enzo-margi/): MKOR Consulting conducted opportunity research and assessed market potential for a new footwear brand on the Premium and Luxury niche.
- [Brand Awareness Study in the Edutainment Market | Play Academy Case Study](https://mkor.eu/research-portfolio/brand-awareness-study-edutainment-kiddo/): Find out how KIDDO Play Academy evaluated its awareness in the edutainment market through an MKOR study. We analyze parents' perception, aided awareness, and…
- [Market Research for Cosmetic Brands: How Viorica Cosmetic is Perceived in…](https://mkor.eu/research-portfolio/brand-performance-study-cosmetics-market-viorica-cosmetic/): Optimize your marketing strategy with Agile Brand Tracking. Find out how Viorica Cosmetic analyzed its perception and awareness through MKOR.
- [Back to School 2019 Study](https://mkor.eu/research/back-to-school-2019/): We asked Romanians how they prepare for the start of school, what purchases they make for their children who are students or preschoolers, where they shop,…
- [Digital Marketing Trends 2018](https://mkor.eu/research/digital-marketing-trends-2018/): 2018 in marketing is about technology, millennials, and making the right choices for business needs. We will have more video content, more personalization,…
- [Romania Online Fashion Market Study 2016](https://mkor.eu/research/romania-online-fashion-market-study-2016/): Through the Romania Online Fashion Market Study, we discovered the consumption habits of the Romanian online fashion consumer. DOWNLOAD study
- [Social Enterprises in Romania, from a Consumer Perspective](https://mkor.eu/research/social-enterprises-romania/): MKOR Consulting has conducted an analysis on consumer openness toward the idea of supporting social enterprises.
- [Bucharest Fashion Retail Market Study](https://mkor.eu/research/bucharest-fashion-retail-market-study/): MKOR Consulting continues its series of market research with mall shopping habits, featuring the Bucharest Fashion Retail Market study.
- [Romania Tourism Market Study Summer Vacation 2017](https://mkor.eu/research/tourism-market-study-summer-vacation-2017/): Find out everything about the Romanian tourism market from the MKOR study with a national representative sample of 1,155 respondents.
- [IULIUS Case Study: How we validated a 28% market share](https://mkor.eu/research-portfolio/consumer-behavior-study-iulius-mall/): Discover how a consumer behavior study validated a 28% market share for IULIUS and guided its retail marketing strategy. See the data behind the success.
- [Results of the "Homeschooling in Romania" Study](https://mkor.eu/research/homeschooling-romania-study-results/): Our initiative received an impressive number of responses from parents interested in expressing their opinions on this subject within an organized framework.
- [Qualitative Study - Digitalization in Romanian Companies](https://mkor.eu/research-portfolio/qualitative-study-digitalization-romanian-companies/): Beck et al. Services, together with MKOR Consulting, conducted a market study on the digitalization initiatives in Romanian companies.
- [➡ Get the MKOR Sustainable Consumer 2026 Report - Romania](https://mkor.eu/research/sustainable-consumer-2026-buy/): Get access to the MKOR Sustainable Consumer 2026 report: the profile of all 3 market segments, the real barriers and how to convert the 62% undecided.
- [Digital Product Concept Testing | Legal-Tech Platform Case Study](https://mkor.eu/research-portfolio/concept-testing-legal-tech-platform/): See how we validated a new legal-tech platform before development. This case study covers assessing user interest, purchase intent, and feature needs to…
- [MKOR Study: 4 Black Friday Myths in Romania Busted in 2025](https://mkor.eu/research/black-friday-2025/): Romanians no longer shop impulsively on Black Friday. Discover in the new MKOR study how planning, lists, and the average budget of 2046 RON are redefining…
- [MKOR Study: 4 in 10 Romanians Visit the Dentist Only in Emergencies, Cost and…](https://mkor.eu/research/dental-health-study-romania/): Only 12% of Romanians go for regular dental check-ups. Discover the 4 patient profiles, the main barriers, and the opportunities for dental clinics in MKOR's…
- [Market Opportunity Research: Family Cafe & Play Area in Iași](https://mkor.eu/research-portfolio/opportunity-research-cafe-iasi-growing-edge/): See how our client validated their concept for a family cafe with a play area in Iași. MKOR's opportunity study analyzed parent interest, dining needs, and…
- [Market Potential for Industrial & Logistics Parks | MasterBuild Case Study](https://mkor.eu/research-portfolio/opportunity-study-logistics-parks-masterbuild/): Discover how MasterBuild validated its investment with an opportunity study by MKOR. We analyzed market potential, B2B needs, and regional demand for…
- [Brand Name Testing for a Controversial Brand | Fashion Market Case Study](https://mkor.eu/research-portfolio/brand-name-testing-fashion-market/): Before its launch in Romania, a fashion brand needed to validate its provocative name. See how MKOR's brand perception study analyzed consumer reactions,…
- [HR Software Market Opportunity Study](https://mkor.eu/research-portfolio/market-opportunity-hr-software-edenred/): See how Edenred validated a new HR software concept with a market opportunity study. We identified key purchase criteria, user needs, and adoption triggers…
- [Research on Fashion Brand Performance Study](https://mkor.eu/research-portfolio/brand-performance-sustainable-fashion-humana/): See how Humana analyzed its brand performance in the sustainable fashion market. Our study explores consumer perceptions, brand associations, and purchase…
- [Agile Brand Awareness Study](https://mkor.eu/research-portfolio/agile-research-brand-awareness-edenred/): Discover how Edenred used Agile Research to measure brand awareness in the competitive meal voucher market. We analyzed consumer perception, usage, and brand…
- [Education Sector Research: A Study on Teacher Development](https://mkor.eu/research-portfolio/education-research-teacher-development-merito/): MKOR partnered with Merito to understand how teachers approach professional development. Our study uncovered key learning behaviors, preferred methods, and…
- [Invoicing Market Research for a B2B Brand Performance Study](https://mkor.eu/research-portfolio/brand-performance-invoicing-software-smartbill/): See how SmartBill used a brand performance study to assess its B2B market position. We analyzed SME buying behavior, brand awareness, and key switching…
- [Market Research: Consumer Perception of Chicken & Animal Welfare](https://mkor.eu/research-portfolio/consumer-study-chicken-animal-welfare/): Discover what Romanian consumers think about chicken meat and animal welfare in a study for FREE Animals. We analyze label importance, purchase intent, and…
- [MKOR Study: Europe Versus Isolationism in Romania. How Democratic Values Are…](https://mkor.eu/research/elections-romania-2024/): The MKOR 2024 Study reveals growing pessimism and the rise of extremist discourse in Romania, conducted just before the annulment of the second round of…
- [MKOR Study: Low Optimism in Construction and Installation](https://mkor.eu/research/study-companies-construction-installations/): The year 2025 brings caution to Romania’s construction and installation market. Discover the dominant trends: digitalization, energy efficiency, and…
- [Analysis MKOR: Romania’s Division After the Presidential Elections](https://mkor.eu/research/two-romanias-divided-society/): What do the May 2025 elections reveal about Romanian society? The MKOR study explores divisions, voter profiles, and the crisis of trust.
- [MKOR Survey: Romania Votes for Its Future in the Second Round of the 2025…](https://mkor.eu/research/presidential-election-runoff-2025/): In the high-stakes final round of the 2025 presidential election, MKOR conducted its most robust independent survey to date. With a sample of 3,357…
- [Elections 2025: Romania, between voting, absenteeism, and polarization](https://mkor.eu/research/romanian-elections-april-2025/): MKOR Survey: Voting intentions in the 2025 presidential elections. Polarization, indecision, and high absenteeism define today’s electoral landscape.
- [Romania Election Poll 2025: MKOR Survey Shows High Voter Indecision](https://mkor.eu/research/romania-electoral-may-2025/): MKOR's latest survey on the 2025 Romanian presidential election reveals massive voter uncertainty. With 1 in 5 undecided for the first round and over 50% for…
- [MKOR Study: 3 in 4 Romanians Distrust State on Public Spending | June 2025](https://mkor.eu/research/fiscal-x-ray-romania-public-trust-2025/): MKOR's June 2025 study reveals deep fiscal distrust in Romania. Discover citizens' top fears about new taxes, their demands for cutting privileges, and where…
- [Back to School 2025: Spending Trends & Parent Insights](https://mkor.eu/research/back-to-school-consumer-trends-2025/): MKOR's 2025 Back to School report reveals an average 450 RON budget, but shows bullying is parents' top concern. Get key data on consumer spending, shopping…
- [Market Analysis Research into Professional Development Trends](https://mkor.eu/research-portfolio/market-analysis-professional-development-marco-polo/): Discover the evolution of the professional development market in Romania. MKOR's study for Marco Polo CEE uncovers key trends in employee learning, solution…
- [NGO Donor Research: A Market Study for W.A.V.E.](https://mkor.eu/research-portfolio/ngo-donor-research-wave-association/): See how MKOR helped the W.A.V.E. NGO understand its supporters. Our study reveals key donor motivations, profiles, and retention drivers. Boost your…
- [B2B IT&C Market Research for GTS Telecom - Business Sentiment](https://mkor.eu/research-portfolio/b2b-itc-market-research-business-sentiment-gts/): Discover how B2B clients perceive IT&C services in Romania. MKOR's study with GTS Telecom reveals key insights for loyalty, service quality, and strategy.
- [NPS and Customer Satisfaction Analysis in the Meal Voucher Market – Edenred…](https://mkor.eu/research-portfolio/customer-perception-nps-analysis-edenred/): How is Edenred positioned in Romania’s meal voucher market? MKOR conducted an NPS study with key insights into customer loyalty and satisfaction. Read the…
- [Concept Testing for a TV Pilot | Romanian Entertainment Market Case Study](https://mkor.eu/research-portfolio/concept-testing-tv-pilot-buftea-studios/): See how Buftea Studios validated their new TV pilot with MKOR's concept testing. We analyzed audience feedback, viewer sentiment, and series potential to…
- [Concept Testing for a Digital Nutrition Product](https://mkor.eu/research-portfolio/concept-testing-digital-nutrition-product/): Discover how Concept Testing helped an entrepreneur validate a personalized nutrition product. See the crucial data on consumer interest, purchase barriers,…
- [The Ethical Consumer in Romania 2025 - Profile, Behaviors, and Opportunities…](https://mkor.eu/research/ethical-consumer-2025/): Discover the profile of the Ethical Consumer in Romania 2025: behaviors, barriers, and opportunities for sustainable brands.
- [Employee Sentiment 2025: 7 in 10 in Romania seek higher pay](https://mkor.eu/research/employee-sentiment-2025-romania-job-change-higher-pay/): MKOR Employee Sentiment 2025: 4 in 10 got raises, workloads grew, and 7 in 10 would change jobs for higher pay in Romania. Download the full report.
- [Invisible Diversity: A Study on Neurodivergence in the Labor Market](https://mkor.eu/research/neurodivergence-labor-market/): Neurodiversity remains largely invisible in Romania’s labor market. The study reveals the challenges and solutions for real inclusion.
- [Wendy’s Launches in Romania](https://mkor.eu/research-portfolio/wendys-romania-consumer-perception-research/): Before launching in Romania, Wendy’s worked with MKOR to evaluate consumer reactions. Discover what expectations they have and what changes the brand should…
- [Retail Audit for TT – Traditional Trade: The Basic Grocery Basket in Romania](https://mkor.eu/research-portfolio/retail-audit-tt-traditional-trade-basic-grocery-basket-romania/): Our client is a professional association that chose to collaborate with MKOR on a study analyzing consumer perceptions of the basic grocery basket.
- [Opportunity Research: E-commerce Market in Romania – VTEX](https://mkor.eu/research-portfolio/romanian-ecommerce-research-vtex/): Discover key insights into Romania's e-commerce landscape in 2024 with VTEX's opportunity study conducted by MKOR.
- [MKOR Study: Tourism Market – Summer Vacation 2024](https://mkor.eu/research/tourism-market-research-summer-2024/): This summer, 3 out of 4 Romanians plan to go on vacation, especially in July and August. Discover more insights in MKOR’s market research.
- [Employee Sentiment in Romania 2023: Insights & Key Trends](https://mkor.eu/research/employee-sentiment-romania-2023-key-insights/): Explore MKOR’s Employee Sentiment 2023 study to uncover Romanian employees' top concerns, workplace trends, and job intentions for the year ahead.
- [Black Friday Trends 2024 vs 2023 in Romania](https://mkor.eu/research/black-friday-2024/): Discover what Romanian shoppers want and how they budget! The MKOR Study reveals Black Friday 2024 behaviors and preferences in Romania.
- [Research on the Ideal Bucharest – Greener, Cleaner, Sustainable](https://mkor.eu/research/ideal-bucharest/): Discover Bucharest residents’ vision for an ideal city. Learn how Gen Z, Millennials, and women are shaping the capital’s future in MKOR's research.
- [Most Desired Employers in Romania](https://mkor.eu/research/mkor-study-most-wanted-employers-2024/): Discover Romania's most sought-after employers in 2024 with MKOR's study. Find out which companies are top choices for candidates.
- [Education and Career Expectations of Gen Z: MKOR Market Study](https://mkor.eu/research-portfolio/gen-z-education-career-research/): Discover what Romanian Gen Z expects from education and their career paths—72% prefer practical, real-life-oriented educational programs.
- [Monitoring Sleep Experience with Fitbit: Successful Diary Research](https://mkor.eu/research-portfolio/sleep-monitoring-research-fitbit/): Discover how Fitbit and MKOR used a diary study to analyze users' sleep experiences, providing valuable insights for product optimization and enhancing…
- [How Edenred Achieved a Competitive NPS Score: A Successful Brand Tracking…](https://mkor.eu/research-portfolio/brand-tracking-market-research-prepaid-cards-edenred/): Discover how Edenred enhanced customer loyalty and market positioning through a brand tracking and benchmarking study conducted by MKOR.
- [Real Estate Investments in Romania: Behavior and Attitude Study](https://mkor.eu/research-portfolio/real-estate-investments-study-romania/): Discover if Romanians are interested in investing in real estate. Find out the results of the study conducted by MKOR for Build21.
- [Brand Perception Research - Car Leasing Market - OTP Leasing](https://mkor.eu/research-portfolio/brand-perception-research-car-leasing-market-romania/): OTP Leasing partnered with MKOR for a satisfaction audit to stay attuned to their clients' experiences and ensure top-notch service quality.
- [Behavior and Attitude Research - Donor Profile - Autism Voice](https://mkor.eu/research-portfolio/donors-profile-autism-voice/): To understand the context of donations, MKOR conducted a research to delve deeper into the donation behaviors towards Autism Voice.
- [Consumer Research for AFI Cotroceni: Insights and Strategy](https://mkor.eu/research-portfolio/loyalty-behavior-research-afi-shopping-mall/): Discover how MKOR Consulting’s loyalty and behavior study for AFI Cotroceni revealed key consumer insights, enhancing customer experience and optimizing…
- [Brand Awareness & Perception Research - Electric Car Market - Volvo](https://mkor.eu/research-portfolio/perception-research-electric-car-market-volvo/): Following this dedicated market research, we were able to shape the personality of the Volvo brand as perceived by its users.
- [Brand Tracking & Awareness Research - Perla Harghitei & Tușnad](https://mkor.eu/research-portfolio/brand-awareness-mineral-water-market-perla-harghitei-tusnad/): Discover how MKOR's long-term brand tracking study for Tușnad in the mineral water market provided valuable insights into consumer perceptions, brand…
- [Fashion Market in Romania 2023 vs 2021](https://mkor.eu/research/fashion-market-2023-vs-2021/): The consumption of fashion items remains high among Romanians: 9 out of 10 buy at least one clothing item every month.
- [Research on the Electric Cars Market - Consumer Behavior and Attitudes](https://mkor.eu/research-portfolio/behavior-research-electric-car-market-volvo/): Volvo partnered with MKOR to conduct a market study to better understand the perspective of electric car users.
- [Behavior and Attitude Study - Collagen Supplements - Viorica MD](https://mkor.eu/research-portfolio/study-collagen-supplements-viorica/): Viorica has decided to work with MKOR to understand the perspective of consumers on collagen nutritional supplements.
- [Urban Brand Identity Research - City Brand & Lifestyle | Iulius 2023](https://mkor.eu/research-portfolio/urban-brand-identity-research-iulius-2023/): Iulius has entrusted MKOR with conducting a brand identity research to enhance understanding of the city's residents' perceptions.
- [Generation Z Research - Insights into defining Gen-Z Trends](https://mkor.eu/research-portfolio/generation-z-study-2024/): Behaviors, expectations, and defining trends of Generation Z. Learn how these discoveries can shape business and HR strategies. Explore key insights from the…
- [Retail Study: What Romanians Think About the Store of the Future](https://mkor.eu/research/retail-study-2023/): Romanians seek quality products and services in a store leveraging technology to ease access to these offerings, aiming to provide a memorable usage experience.
- [Research Cleaning and Disinfectant Products Market - Klintensiv](https://mkor.eu/research-portfolio/research-cleaning-products-market/): Behavioral study to better understand consumer attitudes towards home cleaning and disinfecting solutions.
- [Study on the Disinfectant Market: Insights from Klintensiv and MKOR](https://mkor.eu/research-portfolio/disinfectant-market-research-klintensiv/): Discover valuable insights on purchasing behavior in the disinfectant market with the study conducted by Klintensiv and MKOR. Analyze trends and successful…
- [Brand Awareness Study - Semi-Permanent Nail Polish Market](https://mkor.eu/research-portfolio/brand-awareness-research-cupio/): To better understand the market context and brand positioning of Cupio, MKOR evaluated the brand awareness through a complex research.
- [Satisfaction and Profiling Study – Romania’s eCommerce Market](https://mkor.eu/research-portfolio/profiling-romanias-ecommerce-market/): Gomag collaborated with MKOR to conduct a market study aimed at offering an in-depth perspective on Romania’s eCommerce market
- [Study: Diversity and Inclusion in Romania - Employees' Perspective 2023](https://mkor.eu/research/d-and-i-empoyees-perspective-2023/): Gain exclusive access to the MKOR Study on Employee Perspectives in 2023. Essential research data for HR strategy and development.
- [Business Sentiment Study: Digitalization of SMEs in Romania](https://mkor.eu/research/digitalization-report-smes/): Within the study, we have obtained direct information from the decision-makers of SMEs about the impact of digitalization solutions.
- [The Ethical Consumer Market Report in Romania: Millennial Moms in Urban Areas](https://mkor.eu/research/ethical-consumer-2024/): Discover how responsible purchasing is sculpting a sustainable and equitable future. Explore the impact of the Ethical Consumer in 2024.
- [Consumer Sentiment - Principal Reasons for Concern](https://mkor.eu/research/consumer-sentiment-2022/): Download the free Consumer Sentiment 2022 study and learn about the main concerns of consumers at the start of 2023.
- [Care & Beauty Consumer Trends Insights Dashboard](https://mkor.eu/care-beauty-consumer-trends-live/): Real-Time Data from the Care & Beauty Market. Interactive Dashboard. Support from MKOR experts. Competitors' data and positioning.
- [Appliances Market Consumer Trends Insights](https://mkor.eu/appliances-consumer-trends-live/): Real-Time Data from the Appliances Market. Interactive Dashboard. See detailed competitors' data and positioning.
- [Real-Time DIY Market Consumer Trends Insights Dashboard](https://mkor.eu/diy-consumer-trends-live/): Data from the DIY Market accessible in Real-Time. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Romanian Fashion Market Consumer Data - Real Time Insights](https://mkor.eu/fashion-consumer-trends-live/): Discover Romanian Fashion market retail consumption data: consumption trends, consumer behaviour and benchmarking.
- [IT&C Consumer Trends Insights Dashboard](https://mkor.eu/itc-consumer-trends-live/): Data from the IT&C Market accessible in Real-Time. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Auto Rental Industry - Romanian Travel Habits Study - AVIS](https://mkor.eu/research-portfolio/romanian-travel-car-rental-habits-2023/): Key findings from the study of behaviors and attitudes towards car rental and travel perceptions among Romanians, brought to you by MKOR.
- [Usage and Attitudes Research - Romanians' Donors Habits](https://mkor.eu/research-portfolio/donors-behavior-research/): The Metropolis Foundation delegated MKOR to carry out a research on the behaviors and attitudes to capture the donation habits of Romanians.
- [Software Solutions for Business Digitalization - B2B Opportunity Research](https://mkor.eu/research-portfolio/b2b-opportunity-research-senior-sofware/): MKOR conducted and opportunity research to validate the potential of an innovative solution for integrated management of company resources
- [Study on Employees - The Reality of Romanian Management](https://mkor.eu/research-portfolio/study-employees-reality-romanian-management/): A study aimed at deeply understanding the perceptions of Romanian employees regarding the organizations they work for and their responsibilities.
- [Home & Deco Consumer Trends Insights Dashboard](https://mkor.eu/home-deco-consumer-trends-live/): Real-Time Retail Data from the Home & Deco Market. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Jewelry & Watches Consumer Trends Insights Dashboard](https://mkor.eu/jewelry-watches-consumer-trends-live/): Data from the Jewelry & Watches Market accessible in Real-Time. Interactive Dashboard. See competitors' data and positioning.
- [Romanian Retail Market Consumer Insights Research - Live Data](https://mkor.eu/consumer-trends-live/): Access consumer insights data from the Romanian Retail Market: consumption trends, behavior, and competitor positioning.
- [Opportunity Study – The Automotive Market in Romania - Autowass](https://mkor.eu/research-portfolio/oportunity-study-romanian-automotive-market/): Autowass set out to assess the potential of Romania’s automotive market for a platform that fosters stronger relationships, clearer communication, and greater…
- [Survey of Dining Habits of Customers at Restaurant – 14thLane](https://mkor.eu/research-portfolio/survey-dining-habits-restaurant-14thlane/): A study to uncover the dining habits of customers at 14thLane restaurant through an online survey, providing insights that help tailor services to meet the…
- [Brand Tracker Study - Assessing POR Notoriety - ADR](https://mkor.eu/research-portfolio/brand-tracker-study-assessing-por-notoriety-adr/): The Agency for Regional Development South Muntenia has requested a study to assess the POR notoriety in the South Muntenia region.
- [Opportunity Study - Private Education in Bucharest](https://mkor.eu/research-portfolio/opportunity-study-private-education-market-bucharest/): Explore the MKOR-conducted Opportunity Study for an in-depth understanding of Bucharest's private education services market.
- [Customer perception and satisfaction study for exchange market](https://mkor.eu/research-portfolio/customer-perception-satisfaction-study-exchange-market-bsg/): The collaboration between BSG Amanet & Exchange and MKOR aims to determine our client's positioning on the Romanian pawnshop and foreign exchange market.
- [Usage and attitudes study (U&A) - Romanian lingerie market](https://mkor.eu/research-portfolio/usage-attitudes-study-lingerie-market-piera/): Piera delegated MKOR to carry out a market study to delve into topics of interest regarding the purchase of lingerie in general.
- [B2B Opportunity Study - Online Payment Market - Paysilvania](https://mkor.eu/research-portfolio/b2b-opportunity-study-online-payment-market-paysilvania/): To understand the money transfer market in the business environment, Paysilvania delegated MKOR to conduct a market study.
- [B2C Consumer Study - Remittance Market - Paysilvania](https://mkor.eu/research-portfolio/b2c-consumer-study-remittance-market-paysilvania/): MKOR conducted a market study to allow our customer to understand consumer perceptions of personal money transfers.
- [Quantitative Study - Pediatric Medicine Concept Testing - Peditel](https://mkor.eu/research-portfolio/quantitative-study-pediatric-medicine-concept-testing/): MKOR carried out a pro bono quantitative study to test the concept of a pediatric medicine mobile application.
- [Market Research Portfolio - Our Previous Marketing Projects](https://mkor.eu/market-research-portfolio/): Browse our marketing portfolio for an in-depth look at what we've accomplished through our research. Lots of examples and neat studies for each and every…
- [Brand Tracker Research - Measuring Brand Notoriety - TBI Bank](https://mkor.eu/research-portfolio/brand-notoriety-research-tbi-bank/): MKOR conducted a brand tracker study to identify the notoriety of TBI Bank brand in the Romanian market, among consumers of financial products and services.
- [Quantitative Study - Romanian eCommerce Market Evolution 2022](https://mkor.eu/research-portfolio/quantitative-study-ecommerce-market-vtex/): VTEX wanted an in-depth understanding of the Romanian eCommerce market, by identifying the challenges caused by the COVID-19 pandemic.
- [Opportunity Study - Auto Insurance Market - VouchForMe](https://mkor.eu/research-portfolio/opportunity-study-auto-insurance-market/): The Auto Insurance Market opportunity study led to the launch of the innovative service offered by the blockchain startup VouchForMe.
- [Brand Awareness Study - Spring Harghita Water Company](https://mkor.eu/research-portfolio/brand-awarness-study-spring-harghita/): Spring Harghita wanted to measure certain indicators related to its brand awareness in the Romanian bottled water market.
- [B2B Client Satisfaction Study - Iulius Mall Group](https://mkor.eu/research-portfolio/b2b-satisfaction-study-iulius/): At the end of 2019, IULIUS wanted to understand how to improve its services to business customers. B2B satisfaction study, conducted by MKOR.
- [Research into Consumers Preference of Shopping Malls in Romania](https://mkor.eu/research-portfolio/shopping-malls-romania-research-iulius/): MKOR's project with Iulius Mall resulted in a consumer research designed to illustrate consumer habits and market trends
- [Real Time Public Opinion Measuring - Iași City Brand Research](https://mkor.eu/research-portfolio/public-opinion-research-city-brand/): IULIUS carried out a real-time public opinion measuring study in collaboration with MKOR to better understand the perception of Iași residents regarding their…
- [Passenger Transport Market in Romania - Usage and Attitude](https://mkor.eu/research-portfolio/research-passenger-transport-market/): MKOR conducted a Usage and Attitude (U&A) research study, intending to identify consumption habits in the passenger transport market.
- [Opportunity Research - Romanian FMCG Market - Darvari Garden](https://mkor.eu/research-portfolio/opportunity-research-romania-fmcg-market-darvari/): MKOR conducted an opportunity study on the premium FMCG market in Romania for the launch of a new brand: Darvari Garden.
- [Opportunity Study - Romanian Hungarian Mobility Market Research](https://mkor.eu/research-portfolio/opportunity-study-romanian-hungarian-mobility-market/): A client operating in the mobility industry wanted to identify development opportunities in the regional market. MKOR engaged in Research.
- [Research on The Housing Construction Market](https://mkor.eu/research-portfolio/research-construction-services-market/): MKOR conducted a Usage and Attitude (U&A) Study on Construction Services Market in collaboration with Registrul Constructorilor.
- [Usage and Attitude (U&A) Research - Wearable Devices Market](https://mkor.eu/research-portfolio/research-wearable-device-market/): Fitbit hired MKOR to uncover the habits and preferences of users of wearable devices, in the context of the COVID-19 pandemic.
- [Usage and Attitude (U&A) Research - eLearning Market - Upriserz](https://mkor.eu/research-portfolio/usage-attitude-research-elearning-market/): To better understand the learning behaviors of Romanians, Upriserz tasked MKOR to conduct market research on the topic of learning.
- [Usage and Attitude (U&A) Medical Optics Market Research](https://mkor.eu/research-portfolio/medical-optics-market-research/): Research conducted by MKOR team for a medical optics company, involving a mix between a usage and attitude (U&A) study and a brand tracker.
- [Usage and Attitude Study - Tourism Development Opportunities](https://mkor.eu/research-portfolio/tourism-opportunity-study-sureanu/): Research conducted to identify the habits and attitudes of Romanians in the targeted area regarding the choice of vacation destinations.
- [Drivers Satisfaction Research - Bucharest Public Transport - Otokar](https://mkor.eu/research-portfolio/satisfaction-research-public-transport/): To explore the drivers' perspective on Otokar buses, the company delegated MKOR to carry out a satisfaction survey.
- [Romanian Fashion Retail Report June 2022 | Consumer Research](https://mkor.eu/research/romanian-fashion-retail-report-2022/): Discover the Romanian Fashion retail report June 2022: fashion consumption, fashion retail evolution, fashion consumer behavior.
- [Market Report: Post-COVID Consumer Habits](https://mkor.eu/research/post-covid-consumer-habits/): Post-COVID consumer habits will include outdoor activities, whereas indoor activities tend to be avoided, according to Cushman Wakefield Echinox and MKOR.
- [BTL Marketing Trends Research - Imagine TACT](https://mkor.eu/research-portfolio/btl-marketing-research-tact/): The research study focused on analyzing the development of new technologies that shape BTL marketing, and also on identifying examples of good practices.
- [Brand Awareness Study for Crevedia Farms](https://mkor.eu/research-portfolio/brand-awareness-study-chicken/): While preparing for a massive rebranding campaign, the results of this research helped marketing specialists measure Romanians preferences when it comes to…
- [Research on the Impact of the Coronavirus Epidemic on Romanians' Life](https://mkor.eu/research/coronavirus-romanians-life-2020/): For the vast majority of Romanians, the Coronavirus epidemic means a radical change in lifestyle, perceptions of life in general, and a reconsideration of…
- [Study: IMPACT of COVID-19 Pandemic on the Romanian Business Environment](https://mkor.eu/research/impact-covid-19-epidemic-romanian-business/): Read MKOR's study about the Impact of the COVID-19 Epidemic on the Romanian Business Environment shows the situation of the private enterprises in Romania.
- [Market Opportunity Research for Opening a Furniture Factory in Romania](https://mkor.eu/research-portfolio/market-opportunity-furniture-vidaxl/): MKOR Consulting did an opportunity study in order to identify the perfect location for opening a new furniture factory in Romania. Vida XL singed with us for…
- [Market Opportunity Research for a Home & Deco App Idea](https://mkor.eu/research-portfolio/opportunity-research-study-design-app/): Our findings revealed all the key aspects and challenges of getting a product market fit and all opportunities of the home & deco market in Romania.
- [Mall Consumer Insights - Advanced Research - Sun Plaza](https://mkor.eu/research-portfolio/usage-attitudes-study-sun-plaza/): Sun Plaza wanted to know what their consumers desire in order to seek out new development opportunities. Our research helped position themselves better for…
- [Marketing Strategy and Online Business - Legoteca](https://mkor.eu/research-portfolio/marketing-strategy-legoteca/): MKOR Consulting designed the marketing strategy, website, marketing channels and lead generation channels for a new business addressed to children’s…
- [Competitive Analysis - Elmafarm Drugstore](https://mkor.eu/research-portfolio/competitive-analysis-drugstores/): MKOR Consulting carried out a detailed analysis of the competition, a project that targeted the 10 main competitors in Cluj-Napoca for Elmafarm Pharmacies,
- [Customer Satisfaction Survey - Goodyear Romania](https://mkor.eu/research-portfolio/satisfaction-survey-goodyear-romania/): Goodyear Romania hired us to measure their customers' satisfaction. Find out how can we help you to find out your customers' satisfaction level.
- [Launching a New Product - Tasting Sessions and Research - Prodvinalco Clu](https://mkor.eu/research-portfolio/product-launch-prodvinalco/): In collaboration with Prodvinalco Cluj, the MKOR Consulting team conducted a qualitative research to launch new products.
- [Marketing Strategy- Bodnar Group](https://mkor.eu/research-portfolio/marketing-strategy-bodnar-group/): MKOR conducted a study on the furniture market for Bodnar Group, and developed and implemented its online launch strategy.
- [Marketing Strategy and a Complete Online Presence - Bio-Kult](https://mkor.eu/research-portfolio/market-strategy-bio-kult/): MKOR has built and implemented the launch of Bio-Kult online ecommerce website, a probiotic supplement with 14 active ingredients.
- [Concept Testing Research for a Fuels Market Brand - MOL Romania](https://mkor.eu/research-portfolio/concept-testing-research-for-a-fuels-market-brand-mol-romania/): The purpose of the collaboration with MKOR was to locally test the new branding concept for MOL gas stations.
- [Diversity and Inclusion in Romanian Organizations - Employees' Perspective](https://mkor.eu/research/study-diversity-inclusion-romanian-organizations-employees/): The first study on Diversity and Inclusion in Romanian organizations from the employees' perspective. Discover the results for free.
- [Trends Research in the Logistics and Transportation Market in Romania](https://mkor.eu/research-portfolio/logistics-transportation-market-romania-fmlogistic/): MKOR's research followed the reasons behind the choice of a logistics and transport service provider, as well as the process of selecting such a provider.
- [Ad Testing Research in the Pharma Market - New Medicine Launch](https://mkor.eu/research-portfolio/ad-testing-medicine-pharma-market/): This research was focused on medical specialists, in order to determine which of the proposed advertising concepts performs best and why.
- [Competitive Analysis of the Romanian Pawn and Exchange Market](https://mkor.eu/research-portfolio/competitive-analysis-romanian-pawn-exchange-market/): The analysis of the competitive environment enabled us to identify the strengths of BSG Amanet & Exchange.
- [Assessing Romanian Market Potential of Private Services in Emergency Situations](https://mkor.eu/research-portfolio/assesing-market-potential-private-services-emergency-situations/): The aim of the study was assessing the Romanian market potential and obtaining a complete and objective picture of its` dynamics.
- [Mapping Social Services for a Social Welfare Institution](https://mkor.eu/research-portfolio/mapping-social-services-for-a-social-welfare-institution/): MKOR Consulting collaborated with Think Development & Consultancy for a study aimed at mapping the social services provided by a social welfare institution.
- [Brand Concept Testing Study in the Fintech Market](https://mkor.eu/research-portfolio/brand-concept-testing-fintech-market/): MoKKa collaborated with MKOR Consulting to conduct a study aimed at testing the branding and positioning concepts for the local market.
- [Case Studies to Showcase Performance Improvement - Beck et al.](https://mkor.eu/research-portfolio/case-studies-beck-et-al/): The collaboration between MKOR Consulting and Beck et al. resulted in the development of case studies for relevant projects.
- [Fintech Market Potential in Romania - TransferGo](https://mkor.eu/research-portfolio/fintech-market-transfergo/): In a booming Fintech Market and a growing consumer appetite for digital solutions, MKOR's Research looked at the potential of the financial transfer market.
- [Research of the Digital Fashion Consumer Trends in 2017 - Free Sample](https://mkor.eu/research/digital-fashion-trends-2017/): Our latest research report – Digital Fashion Consumer Trends – can help you to better understand the trends of the fashion industry so that your business can…
- [Profile of Romanian Leaders Research Report - GRIT, Lifestyle, Traits](https://mkor.eu/research/romanian-leaders-profile-report/): Exclusive insights into the profiles of Romanian Business Leaders. See what defines their personalities, what are the main traits, what lifestyles they have…
- [Digital Fashion Consumer Trends Research 2019 | Free Sample](https://mkor.eu/research/digital-fashion-trends-2019/): Discover the latest Market Trends and uncover sources of innovation for Digital Fashion in Romania with the latest industry research from MKOR.
- [Digital Marketing Trends 2019 [Experts Guide] - Free Download](https://mkor.eu/research/digital-marketing-trends-2019/): We've spent entire weeks documenting the latest, the greatest, the juiciest marketing trends out there, so you don't have to. And we're giving it away for…
- [Market Report: Diversity and Inclusion in Romanian Organizations 2020](https://mkor.eu/research/diversity-inclusion-romanian-organizations-2020/): Read the first study on Diversity & Inclusion in Romanian Organisations. The research was conducted by MKOR and The Romanian Diversity Charter.
- [Market Intelligence Studies for NESsT Foundation - Case Study](https://mkor.eu/research-portfolio/market-intelligence-studies-fabricat-tara-andrei-2016/): Professional market research analysis for Fabricat în Țara lui Andrei competition, analysing the economic and law environment, competitive analysis and market…
- [Customer Satisfaction and Awareness Study - Clever Taxi](https://mkor.eu/research-portfolio/customer-satisfaction-awareness-research-clever-taxi/): Based on our research, Clever has been able to deeply understand the traveling habits of people living in large cities and the users of their e-hailing app,…
- [Measuring Customer Satisfaction - Edenred Romania](https://mkor.eu/research-portfolio/research-edenred-romania/): Edenred hired MKOR for a complex customer satisfaction research. Read our key findings and see if MKOR is a good fit for your research needs.
- [Public Research Reports & Findings - Sharing Valuable Knowledge](https://mkor.eu/public-research/): A great source of public knowledge, we share valuable data with the world in the form of our research reports. Most are free to download and only require an…
- [Analysis of Development Opportunities in the Bioeconomy Sector](https://mkor.eu/research-portfolio/analysis-bioeconomy-sector-incdtim/): MKOR Consulting has carried out a comprehensive market research for evaluating development opportunities in the bioeconomy sector.
- [Labor Force Analysis in the Logistics and Warehousing Field](https://mkor.eu/research-portfolio/labor-force-analysis-ctpark/): MKOR conducted a market study to identify the available workforce potential, unemployment rate, and salary levels for the targeted field.
- [Analysis of Development Opportunities for a Mobile App - Fircona](https://mkor.eu/research-portfolio/analysis-development-opportunities-fircona/): MKOR conducted for Fircona a market research regarding a new mobile app to bridge TV advertising and consumer engagement.
- [Business Opportunity Research for a Burger House Restaurant](https://mkor.eu/research-portfolio/research-opportunity-restaurant-burgerhouse/): MKOR conducted market research for an investor aiming to gain a complete overview of the opportunities to open a fast-food restaurant.

## Methodologies

- [➡ Esomar 28 Questions, a Guide to Honest Market Research](https://mkor.eu/resources/esomar-28-guide/): Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable…
- [Mystery Shopping Research - Business Intelligence Dashboard](https://mkor.eu/resources/mystery-shopping-b-i-dashboard/): Get real-time insights about your Mystery Shopping project. Test our Business Intelligence dashboard for Free and get ahead of the competition!
- [➡ The Definitive Panel Book for 2022](https://mkor.eu/resources/panel-book-2022/): Access our Panel Book and get insights about B2B and B2C targets for market research. Gain a deeper understanding on your target market by using MKOR Research.
- [Access our Realtime Field Collection Dashboard](https://mkor.eu/resources/field-research-dashboard/): Get a real time dashboard that you can query at any time of the day in order to check the status of your field research project? Demo ours here, it's FREE!

## Articles

- [The Digital Customer Experience](https://mkor.eu/blog/digital-customer-experience/): When consumers decide which product or service to use, how do they make that choice? Advertising is not enough to differentiate between similar products and…
- [Hiring Mystery Shoppers - Sign Up Now for Free!](https://mkor.eu/blog/hiring-mystery-shoppers/): MKOR Consulting is looking for new Mystery Shopping partners; visit our website and you could become a mystery shopper yourself.
- [NPS – Net Promoter Score](https://mkor.eu/blog/nps-net-promoter-score/): Net Promoter Score (NPS), or the net promoter score, is a performance indicator that measures the difference between promoters and detractors.
- [What is Jobs to be Done?](https://mkor.eu/blog/what-is-jobs-to-be-done/): Jobs to be done in marketing organizes information and addresses problems at their root. The approach that can bring a breath of fresh air to the business.
- [Black Friday in Romania](https://mkor.eu/blog/black-friday-in-romania/): We love American holidays, a fact that became clear with the adoption of Valentine’s Day, and Black Friday follows closely behind.
- [3 Tips For Creating An Opinion Poll](https://mkor.eu/blog/3-tips-for-creating-an-opinion-poll/): An opinion poll is a useful research tool when created correctly. Here are a few tips to keep in mind.
- [AI in Market Research: Why Speed is Not Enough](https://mkor.eu/blog/ai-market-research-why-speed-is-not-enough/): AI makes research faster, but speed is not the goal. See how we use AI at MKOR, with interpretation and methodological control always in human hands.
- [What the MKOR Team and Culture Look Like: #realdata](https://mkor.eu/blog/mkor-culture-people-realdata/): An inside look at the MKOR team: total freedom, AI as a thinking partner, not a replacement, and a culture that isn't afraid of mistakes, but of repeating them.
- [Retail Case Study: How Market Data Increased IULIUS Mall's Revenues by 77%](https://mkor.eu/blog/retail-case-study-iulius-mall-iasi/): How the IULIUS Group transformed a 20-year-old mall into a profitable asset: market share, NPS, and longitudinal data that led to a +77% increase in operating…
- [From Market Data to Science: 9 Academic Citations of MKOR](https://mkor.eu/blog/mkor-data-cited-in-international-academic-journals/): From Science Progress to Sciendo: 9 academic citations confirm the methodological rigor of MKOR studies. Data that passes the test of science can pass yours.
- [Marketing during protests? #altaintrebare](https://mkor.eu/blog/marketing-during-protests/): Ingenious messages were seen not only on the placards of those in the streets but also in the communication and PR strategies of a few companies.
- [Business Opportunities Through Market Research](https://mkor.eu/blog/business-opportunities-through-market-research/): Customer satisfaction can be measured, grown, understood, and improved — but only through market research.
- [MKOR Study: The Ethical Consumer in Romania 2022 vs. 2021](https://mkor.eu/blog/ethical-consumer-romania/)
- [MKOR Study: 6 in 10 Romanians Plan to Shop on Black Friday 2022](https://mkor.eu/blog/black-friday-2022/)
- [Importance of Qualitative Research for Sustainable Business in 2020](https://mkor.eu/blog/qualitative-research-importance-2020/): Qualitative research delivers actionable insights without large samples. Discover how marketers use qualitative methods to inform business decisions.
- [Semiotic Analysis in Marketing Research [Expert Guide]](https://mkor.eu/blog/semiotics-analysis-market-research/): Semiotic analysis in marketing research: interpreting symbols, brand perception and ethnography. A practical guide for researchers and marketers.
- [Economy in the Time of Coronavirus. Review and Opinion](https://mkor.eu/blog/economy-time-coronavirus/): Cristi Tudorescu, Associate Financial Consultant at MKOR, has written a review of Iancu Guda's book, Economy in the Time of Coronavirus. Book review.
- [How Many Customers Are You Losing? | Market Research & Actionable Business Data](https://mkor.eu/blog/market-research-actionable-data/): Stop deciding on intuition. MKOR market research turns data into actionable direction - not reports that gather dust.
- [Communication in the Time of COVID. How We Show We Care for One Another](https://mkor.eu/blog/communication-in-the-time-of-covid/): During the COVID-19 period, the collective mechanism is set in motion to do good. Come see how brands have helped and communicated.
- [Consumers... of hearts! or About marketing in the month of love 2017](https://mkor.eu/blog/month-of-love-marketing/): February is the month of love. How was this reflected in marketing? What are the customers' preferences and how did retailers greet them?
- [Marketing Trends 2017 - Find out the trends to reach their hearts](https://mkor.eu/blog/marketing-trends-2017/): As a marketer, entrepreneur, or simply an enthusiast, you want to know what the marketing trends for 2017 are. Mobile, IoT, VR, AR...
- [Celebrating European Diversity Month - First D&I Employee Study](https://mkor.eu/blog/european-diversity-month-employee-study/): On the occasion of European Diversity Month, at MKOR we celebrate diversity and inclusion in the workplace by exploring the employee perspective.
- [Romanian Employees Prefer Chat Over Email or Phone](https://mkor.eu/blog/romanian-employees-prefer-chat-over-email-or-phone/): MKOR Consulting conducted a study to find out how employees use chat in the workplace.
- [Milk Jam – An Unknown Delight](https://mkor.eu/blog/milk-jam-an-unknown-delight/): Recently, we had the opportunity to organize several focus groups accompanied by tasting sessions for a chocolate milk jam.
- [NPS – Net Promoter Score (II)](https://mkor.eu/blog/nps-net-promoter-score-ii/): Companies looking for an effective way to increase profitability have found it in the Net Promoter Score.
- [5 Principles in B2B Segmentation](https://mkor.eu/blog/5-principles-in-b2b-segmentation/): Some of the main differences between B2B and B2C markets, as well as the implications for segmenting such a market.
- [We have over 4 million ambassadors worldwide](https://mkor.eu/blog/we-have-over-4-million-ambassadors-worldwide/): Many Romanians living abroad return home during this period to celebrate Easter with their families and friends. A large number of them also bring along
- [Cosmin Iliescu, lawyer: GDPR is an opportunity to reduce data processing costs](https://mkor.eu/blog/lawyer-gdpr-opportunity-cost-reduction/): We reached out to a legal specialist with the aim of finding the most effective approach to being compliant with the new laws. Cosmin Iliescu, a lawyer with…
- [2018 Marketing Trends (The Expert's Guide)](https://mkor.eu/blog/marketing-trends-2018/): Do you know what the latest marketing trends are? We have compiled the complete list of all trends for 2018. A delicious Mega-Article. :-)
- [Happy Holidays and many happy (money) returns! About the 20% corporate income…](https://mkor.eu/blog/happy-holidays-and-many-happy-money-returns/): This year as well, we have chosen to donate 20% of our annual profit tax to the Inima Copiilor Association. It costs us nothing to do a good deed! :)
- [MKOR at Fashion ROute 2018: Romanians buy 90% imported clothes](https://mkor.eu/blog/fashion-route-2018/): MKOR participated for the second consecutive year in Fashion ROute, an event dedicated to fashion retail and organized by Wall-Street.ro. Find out insights…
- [About employee expectations, stability, and loyalty at HR 2.0 @Wall Street](https://mkor.eu/blog/we-attended-hr-2-0-wall-street/): MKOR Consulting participated in the HR 2.0 Conference, where we spoke about employee expectations, stability, and loyalty.
- [A Study Out of Love](https://mkor.eu/blog/study-out-of-love/): We present the results of our latest study (our specialty ❤) regarding the preferences of respondents from MKOR's own panel on how they choose to celebrate…
- [What 2018 Brought for MKOR](https://mkor.eu/blog/what-2018-brought-for-mkor/): 2018 was full of business challenges, which we handled exemplarily. We aim to exponentially increase our growth rate in the coming year.
- [8 Things about March 8th, International Women's Day](https://mkor.eu/blog/8-things-about-march-8th/): Things haven't always been rosy for women. The progress made is celebrated every year on March 8th. But what is Women's Day?
- [Resources Used in Documenting a Market Study](https://mkor.eu/blog/market-study-documentation-resources/): Data Mining or Desk Research are the starting point in Marketing. But what documentation sources do you use for a market study?
- [What we have been working on lately](https://mkor.eu/blog/what-we-have-been-working-on-lately/): We offer our clients attention and professional dedication. We believe that only together can we grow.
- [MKOR in 2021: A Retrospective of an Effervescent Year Full of Premieres](https://mkor.eu/blog/mkor-in-2021-a-year-full-of-premieres/): MKOR in 2021: the first live market study in Romania, premiere market studies, and a team at the forefront of digitalization efforts in the country.
- [The first study targeting the local automatic access systems market](https://mkor.eu/blog/automatic-access-systems-market-steady-growth-amid-pandemic/): Through the first study targeting the local automatic access systems market, we aimed to assist players with information available for the first time.
- [Preference for Romanian Products, Live at Retail Arena 2018](https://mkor.eu/blog/romanian-products-live-retail-arena/): We premiered the results of the "Preference for Romanian Products" study during the Retail Arena 2018 event. The study comes in the context of the Centenary…
- [Giving Tuesday is the World Day of Good Deeds](https://mkor.eu/blog/giving-tuesday-deeds/): Giving Tuesday is about giving time, resources (money, products, expertise) and putting your heart into the causes that need your voice. It is a day for…
- [Employee Satisfaction - The First Step Towards Customer Satisfaction](https://mkor.eu/blog/employee-satisfaction-the-first-step/): Happy customers go hand in hand with happy employees. It is an important step in the company's evolution through the development of people — professionally…
- [What Is / Why Email Sender Reputation Is Important](https://mkor.eu/blog/email-sender-reputation/): Learn what email sender reputation is. Maintain and increase your email sender reputation with a few practical tips.
- [Excellence In Customer Service: Free Seminar With Cătălina Duțu, EMBA](https://mkor.eu/blog/customer-service-excellence-seminar/): Are you an entrepreneur, sales manager, or do you work daily with individual clients? Are you directly involved in B2C activities or do you simply want a more…
- [Mineral Water Market. MKOR Analysis [Wall-Street PRO]](https://mkor.eu/blog/mkor-analysis-mineral-water-market/): MKOR Consulting conducted an analysis of the mineral water market in Romania: consumption trends, market structure, and major players.
- [The Link Between Strategy and Market Share](https://mkor.eu/blog/the-link-between-strategy-and-market-share/): The study conducted by MKOR on Romanian SMEs shows that the existence of a marketing strategy is still rare.
- [Analysis: Profile of Companies that Applied for IMM Invest](https://mkor.eu/blog/analysis-imm-invest-applicant-companies/): Cristi Tudorescu, financial consultant for MKOR, conducted an analysis of the profile of companies applying for the business support program, IMM Invest.
- [Forbes ReInvent Summary: Leadership Advice in Times of Crisis](https://mkor.eu/blog/forbes-reinvent-leadership-advice-crisis/): Summary of practical advice during the crisis, offered by 10 business leaders. Act, make decisions, pivot, develop partnerships, work!
- [School during COVID-19: the challenges of the 2021-2022 school year](https://mkor.eu/blog/school-covid-challenges-of-the-2021-2022-school-year-delta-variant/): What are the challenges of the 2021-2022 school year? Discover how school starts during COVID-19 and what the authorities' recommendations are.
- [The COVID-19 Infodemic: The Spread of the Fake News Phenomenon During the…](https://mkor.eu/blog/covid-19-fake-news/): The fake news phenomenon escalated during the COVID-19 pandemic. Discover the most popular misinformation and its effects.
- [How to Use the COVID Crisis to Your Business's Advantage](https://mkor.eu/blog/covid-crisis-business-advantage/): Find out how you can use the COVID-19 crisis to your business's advantage, starting from the latest figures published in MKOR studies. Free access to studies.
- [How we spend Easter during the Coronavirus epidemic](https://mkor.eu/blog/easter-coronavirus-study-2020/): How Romanians spend Easter during the Coronavirus epidemic and the fear of infection, according to the latest MKOR study.
- [▶️ Why Use Native Advertising? Practical Tips.](https://mkor.eu/blog/native-advertising-tips/): People are tired of advertising at every turn and have learned to ignore it. Native Advertising easily overcomes this barrier.
- [We are LIVE on 2 industry shows!](https://mkor.eu/blog/live-march-2018/): On Wednesday, March 14, MKOR Consulting will share its own experience and the results of its most recent studies. Corina Cimpoca, founder of MKOR Consulting,…
- [MKOR study results featured in the Romanian press](https://mkor.eu/blog/digital-fashion-consumer-trends-study-in-the-romanian-press/): The Digital Fashion Consumer Trends report has already been featured by mass-media publications such as Pro TV, Ziarul Financiar, Wall Street, GPeC, or Europa…
- [Femvertising or Catalyzing Feminism in Marketing](https://mkor.eu/blog/femvertising-catalyzing-feminism-marketing/): The integration of feminism into marketing and advertising has given rise to a new term: femvertising. Femvertising means advertising addressed to women that…
- [Romania's Favorite Employers Study - Over 220 companies analyzed](https://mkor.eu/blog/romanias-favorite-employers-study/): The Romania's Favorite Employers 2017 study provides information about the employer brand on the labor market, from the perspective of future employees.
- [Practical Tips: Email Marketing in Compliance with GDPR](https://mkor.eu/blog/email-marketing-in-compliance-with-gdpr/): In accordance with the new legislative changes brought by GDPR, your company will need to adapt its procedure for sending emails to subscribers. We offer a…
- [GPeC Summit Liveblog](https://mkor.eu/blog/liveblog-gpec-summit/): Today we are bringing you a liveblog from the GPeC Summit.
- [MKOR's homeschooling study on Digi24. Interview with Corina Cimpoca](https://mkor.eu/blog/homeschooling-study-digi24/): The homeschooling study conducted by MKOR in September triggered reactions, especially from those interested in this subject.
- [Experiential Marketing: How Do Consumers Fall in Love with Brands?](https://mkor.eu/blog/experiential-marketing-storyscaping/): Brands no longer just tell stories to the consumer; they offer them the chance to be an active participant in the story or even the protagonist. How do you…
- [Business Lessons From Elon Musk](https://mkor.eu/blog/business-lessons-from-elon-musk/): Elon Musk, one of the most important entrepreneurs of our time, is “responsible” for bringing innovative companies such as PayPal, SpaceX, and Tesla Motors to…
- [Happiness Brings Success, Not the Other Way Around](https://mkor.eu/blog/happiness-brings-success-not-the-other-way-around/): In her article on the Harvard Business Review blog, Why can’t we stop working?, Dorie Clark analyzes the behavior of professionals – that is, our own.…
- [The Impact of CSR on Business Strategy](https://mkor.eu/blog/impact-of-csr-on-business-strategy/): A market study identifies consumer expectations to build a CSR strategy aligned with your business values.
- [Promoting Diversity and Inclusion - A Business Asset?](https://mkor.eu/blog/diversity-business-statistics/): Workplace diversity has a strong impact on employee engagement. Learn more with concrete data about the benefits of workplace diversity.
- [How to Improve Your Google Ranking with Mobile First](https://mkor.eu/blog/how-to-improve-your-google-ranking-with-mobile-first/): If your website is optimized for mobile, it will rank well in both mobile and desktop searches.
- [Applied Customer Experience: The Story of a Romanian Brand's Differentiation](https://mkor.eu/blog/customer-experience-romanian-brand/): An exploration of the success story of a Romanian fashion brand's differentiation in an industry dominated by international giants.
- [MKOR Consulting will be present at Business Days Cluj 2016](https://mkor.eu/blog/mkor-business-days-cluj-2016/): MKOR Consulting will be present at Business Days Cluj 2016. Read more about the challenges generated by the phenomenon of technologization.
- [Automation, digitalization, and robotization do not scare business leaders in…](https://mkor.eu/blog/automation-robotization-business/): The impact of digitalization, automation, and robotization will be visible in terms of improved productivity and efficiency, shorter delivery times, fewer…
- [Liveblog JCI Balkan Conference 2017](https://mkor.eu/blog/liveblog-jci-balkan-conference-2017/): Liveblog from the JCI Balkan Conference 2017.
- [Micro-moments in the Digital Era. MKOR at Business Days Cluj 2016](https://mkor.eu/blog/micro-moments-mkor-business-days-cluj-2016/): We invite you to watch the material about Micro-Moments in the Digital Era presented by Corina Cimpoca at Business Days Cluj 2016.
- [What Is Marketing Intelligence?](https://mkor.eu/blog/what-is-marketing-intelligence/): Most companies do not have a Market Intelligence department and, unsurprisingly, most new businesses fail. Those that do succeed likely use some elements of…
- [Advertising Concept Testing - A Necessity or a Luxury?](https://mkor.eu/blog/advertising-concept-testing/): Advertising concept testing can determine the appropriate price, brand concepts, or how attractive the brand is.
- [How to Attract New B2B Clients](https://mkor.eu/blog/how-to-attract-new-b2b-clients/): If your business targets the B2B sector, how can you acquire new clients? Of course, you've already used all the classic marketing methods, attended…
- [A Single Rule for Lifelong Customer Loyalty](https://mkor.eu/blog/one-single-rule-for-lifelong-customer-loyalty/): There are thousands of things you could do for customer loyalty, but only one you must do: customer service. Note: You don't define it; your customers do.
- [Myth Debunked: A New Customer Costs 5x More Than an Existing One](https://mkor.eu/blog/myth-debunked-a-new-customer-costs-5x-more-than-an-existing-one/): The authors of the book Loyalty Myths, Timothy Keiningham, Terry Varva, Lerzan Aksoy, and Henri Wallard, argue against the myth that strategies based on…
- [6 Marketing Campaigns With Outrageous Messages](https://mkor.eu/blog/6-marketing-campaigns-with-outrageous-messages/): Every now and then, the marketing department goes with its gut and ends up producing a message that disturbs the public. We present 6 marketing campaigns that…
- [Travel Marketing or Vacation Marketing](https://mkor.eu/blog/travel-marketing/): Travel Marketing is the intersection of the tourism industry and the field of marketing. How can your travel company take this into account?
- [What it's like to work at MKOR](https://mkor.eu/blog/what-it-is-like-at-mkor/): We like to believe that MKOR doesn't have employees (well, only at the ITM), but a team. MKOR's clients have always been satisfied with the results delivered,…
- [Research on lucidity. What teenagers think about the referendum](https://mkor.eu/blog/teenagers-about-the-referendum/): A lesson in lucidity amidst the turmoil of the referendum comes from a 16-year-old teenager. Matei Manță noticed how those around him (adults) have different…
- [We talked about trends at Best Marketing](https://mkor.eu/blog/trends-best-marketing/): Corina Cimpoca gave a presentation at Best Marketing, an event organized by Revista Biz, where she spoke about marketing trends.
- [Funding Opportunity for Market Research](https://mkor.eu/blog/funding-opportunity-for-market-research/): Entrepreneurs eager to develop their businesses strategically and promote them abroad can benefit from non-reimbursable funds.
- [Do you have a business idea? You can finance it with Start-Up Nation](https://mkor.eu/blog/start-up-nation-funding/): Start-Up Nation is a state budget funding program designed to support newly established SMEs with 200,000 lei.
- [The Preference for Romanian Products Study, Premiering at Retail Arena](https://mkor.eu/blog/romanian-products-retail-arena/): The Preference for Romanian Products study explores consumer preference for Romanian products when they go shopping, which are the most beloved Romanian…
- [Marketing Has Remained the Same](https://mkor.eu/blog/marketing-has-remained-the-same/): Imagine what it's like to work in advertising or marketing. No two days are alike; every day, everyone tells you that everything is different and that things…
- [How a market study can influence your company's performance - BWFR Workshop](https://mkor.eu/blog/how-a-market-study-can-influence-your-companys-performance/): Learning something new undoubtedly enriches you. When you acquire new information or skills, it is like making an investment in yourself that, obviously, is…
- [Brand... As in Biceps?](https://mkor.eu/blog/brand-meaning-biceps/): A brand is “A name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers”.
- [6 Tips To Improve Your Business Marketing Plan](https://mkor.eu/blog/6-tips-to-improve-your-business-marketing-plan/): Effective marketing creates demand for a company's products or services. It is an opportunity to identify potential customers and convince collaborators that…
- [Fashion Market Study at Fashion ROute 2017](https://mkor.eu/blog/fashion-route-conference/): Corina delivered a presentation on the Romanian fashion market at Fashion ROute, an event organized by wall-street.ro
- [Lovemarks – An Article About Branding](https://mkor.eu/blog/lovemarks-an-article-about-branding/): Lovemark is the goal every brand should strive for: to reach the hearts of consumers through the three coordinates of love.
- [Content Marketing Is The New Black](https://mkor.eu/blog/content-marketing-is-the-new-black/): Content marketing is one of the newest trends in online communication. Why? We will see in the following.
- [About Success in Social Entrepreneurship](https://mkor.eu/blog/success-social-entrepreneurship/): MKOR has extensive experience and a close collaboration with social entrepreneurship, contributing to the discussion about success in this sector.
- [Strategy as a Map](https://mkor.eu/blog/strategy-as-a-map/): What is strategy? Each of us has heard of the concept of “business strategy.” Unfortunately, too small a percentage actually have such a thing in their…
- [The Impact of Emotions in Business or About the EMO Index](https://mkor.eu/blog/impact-of-emotions-in-business-or-about-the-emo-index/): Customers don't remember what you said, but they remember how you made them feel. EMO Index is about their emotional state.
- [Dark Social, the Future of Smartphones, and the School of Magic](https://mkor.eu/blog/dark-social-the-future-of-smartphones-and-the-school-of-magic/): The vast majority of online content is shared privately, in so-called “dark social”: instant messages, emails, and forum posts, according to a report…
- [The Importance of Research for Strategy](https://mkor.eu/blog/importance-of-research-for-strategy/): Two weeks ago, I started a series of articles about Strategy. In today's post, we will talk about research and its importance.
- [SWOT Analysis: Nosce Te Ipsum](https://mkor.eu/blog/swot-analysis-nosce-te-ipsum/): SWOT analysis is one of the most commonplace marketing tools.
- [15 Business Books to Grow Along With Your Business](https://mkor.eu/blog/15-business-books/): Develop your projects with more energy and wisdom. This vacation, try a different kind of reading.
- [Consumer Profile. A Short Guide (In-House)](https://mkor.eu/blog/consumer-profile-short-guide/): Our customer is not our master. But we are no longer in the era where they buy from us because they have no choice. How do we get to know our consumer…
- [Marketing and Promotion Ideas for Travel Agencies](https://mkor.eu/blog/marketing-and-promotion-ideas-for-travel-agencies/): Here are a few ideas that will help you build a competitive marketing strategy for your travel agency.
- [Relationship Marketing](https://mkor.eu/blog/relationship-marketing/): Relationship marketing is an aspect of CRM (Customer Relationship Management) that focuses on consumer loyalty and creating long-term relationships with them.
- [WordCamp Transylvania 2013](https://mkor.eu/blog/wordcamp-transylvania-2013/): MKOR was a strategic partner for the fourth edition of the WordCamp conference.
- [MKOR Consulting to Participate in HR 2.0 2017 - Wall Street Conferences](https://mkor.eu/blog/mkor-hr-wall-street-conference/): MKOR Consulting will be present at HR 2.0 2017. This year's edition will have the theme: The talent shortage, a heavy blow for employers
- [MKOR Consulting Clients, Winners of the 'Fabricat în Țara lui Andrei'…](https://mkor.eu/blog/mkor-consulting-clients-winners-of-the-fabricat-in-tara-lui-andrei-competition/): The second edition of the social business competition "Fabricat în Țara lui Andrei" has concluded, with 10 winners designated to receive €32,000 in funding…
- [Business Competition: Michael Porter's Competitive Forces](https://mkor.eu/blog/business-competition-michael-porters-competitive-forces/): In the previous article, we discussed business competition and management's approach to it when creating a strategy.
- [We talked about Homeschooling on Radio Itsy Bitsy](https://mkor.eu/blog/homeschooling-itsy-bitsy/): The results of the Homeschooling in Romania study were discussed during the show Meditations for Parents with Tily, on Radio Itsy Bitsy.
- [We are at the HR 2.0 2017 Conference, organized by Wall-Street](https://mkor.eu/blog/hr-2-0-2017-wall-street-conference/): Corina Cimpoca, the founder of MKOR, is joined by specialists at the HR 2.0 Conference, where we are broadcasting live. Follow us here!
- [Loyalty Business Model](https://mkor.eu/blog/loyalty-business-model/): A loyal consumer is one who chooses to "stand by" a company and its products, even if they have many other options. Loyalty is born only when a consumer…
- [Start Up!](https://mkor.eu/blog/start-up/): During the Entrepreneurs vs. Investors event, discussions focused on start-ups and the challenges faced during the company's maturity stages.
- [A Neuropsychology Specialist Has Discovered the Formula for Success](https://mkor.eu/blog/neuropsychology-specialist-discovered-success-formula/): Angela Duckworth developed the formula for success and the Grit scale.
- [Focus Groups Save Rebrands](https://mkor.eu/blog/rebranding-saved-by-focus-groups/): If your company needs rebranding and you decide to take this step, talk to your current and potential consumers first.
- [Business development opportunity through mentoring for young people](https://mkor.eu/blog/business-development-mentoring-youth/): This autumn brings a business development opportunity through mentoring for young people, which we support.
- [Go Big Or Go Home! …And Other Business Tips](https://mkor.eu/blog/go-big-or-go-home-business-tips/): Business tips I received from a group of extraordinary business people, remarkable first and foremost for their modesty.
- [3 Business Mistakes to Avoid](https://mkor.eu/blog/3-business-mistakes-to-avoid/): Understanding your customers will help you grow as you wish, according to the true potential of your business. Below, we will present the three most common…
- [Romanian Online Fashion Market Study, Featured on ProTV](https://mkor.eu/blog/fashion-study-protv-report/): One of the notable appearances of the figures published in our study was on ProTV News, presented by Andreea Esca. Here is the recording of the report:
- [We discussed the impact of GDPR on Realitatea TV](https://mkor.eu/blog/impact-of-gdpr-realitatea/): Corina Cimpoca, founder of MKOR Consulting, was Edward Pastia's guest as a marketing specialist, where she presented the results of the study on the impact of…
- [This Weekend's Viral Hit: Selfie With the Queen of England](https://mkor.eu/blog/this-weekends-viral-hit-selfie-with-the-queen-of-england/): Mashable, the digital resource that keeps us connected to social and technological trends from around the world, published a selfie yesterday marked with a…
- [MKOR Turned 7. The First 7 Years of Upbringing, As We Like To Say.](https://mkor.eu/blog/mkor-7-years/): MKOR celebrates 7 years! The first 7 years of upbringing, as we like to say. 7 years in which we have evolved, worked together, rejoiced together, faced…
- [MKOR Agenda for September 2017](https://mkor.eu/blog/mkor-agenda-september-2017/): In autumn, we reap the rewards of our work, and we invite you to discover them through a series of business events.
- [MKOR's Achievements Throughout 2019](https://mkor.eu/blog/mkor-achievements-2019/): It is very important for us to share our evolution with you, our readers. So, here are the most important achievements of 2019 for us at MKOR:
- [The Entrepreneur's Profile at Business Focus Brașov](https://mkor.eu/blog/entrepreneur-profile-business-focus-brasov/): We were at Business Focus Brașov, where Corina Cimpoca spoke about the results of the Romanian Entrepreneur's Profile Study.
- [MKOR Study: What Is Your Opinion on Homeschooling?](https://mkor.eu/blog/homeschooling-study/): A concept often encountered outside our country, which is now taking shape here, homeschooling is ardently supported by some and criticized by others.
- [MKOR Agenda for October 2017](https://mkor.eu/blog/mkor-agenda-october-2017/): We're keeping you up to date with the most important business events we are attending and to which we warmly invite you to join us!
- [Customer Satisfaction vs. Customer Loyalty](https://mkor.eu/blog/customer-satisfaction/): Over time, measuring customer satisfaction has proven to be a good indicator for building customer loyalty. For a long time, marketers believed that as long…
- [Retail + Digital = Love(ly) Customer Experience](https://mkor.eu/blog/retail-digital-lovely-customer-experience/): In a world where digital is omnipresent, retailers are trying to offer shoppers unique experiences, whether online, in-store, or a combination of the two.
- [What the Store of the Future Looks Like - Digital Fashion Consumer Trends Study](https://mkor.eu/blog/store-of-the-future-study/): In a world where digital is omnipresent, consumers have access to unlimited information and alternative options at any time. Starting from this premise,…
- [The 2016 Homeschooling in Romania Study in the Press](https://mkor.eu/blog/2016-homeschooling-in-romania-study-in-the-press/): Our objective was to explore parents' motivations and attitudes toward this type of education, without analyzing the penetration of homeschooling among the…
- [5 years of MKOR!](https://mkor.eu/blog/5-years-of-mkor/): For 5 years, we have been developing and delivering all types of research that a business needs to conduct in order to evolve. We love what we do and put a…
- [The Urgency of Launching a Business Can Blind You. Market Research Prevents…](https://mkor.eu/blog/the-urgency-of-launching-a-business-can-blind-you-market-research-prevents-this/): In the November 2016 issue, JurnaluldeAfaceri.ro conducted an interview with the founder of the MKOR agency, Corina Cimpoca, discussing the importance of…
- [In Life You Don't Get What You Deserve, You Get What You Negotiate](https://mkor.eu/blog/in-life-you-dont-get-what-you-deserve-you-get-what-you-negotiate/): While reading an article in Business Magazin featuring insights from "The Network Party" business gathering, I came across a series of useful business tips.
- [Body Piercing? Jesus Did That 2000 Years Ago!](https://mkor.eu/blog/body-piercing-jesus-did-that-2000-years-ago/): “Creative Leaps” by Michael Newman is a book we recommend you read with a planner beside you, taking notes and underlining ideas. In fact, we recommend…
- [Workforce Analysis, a tool to Properly Asses the Target Market](https://mkor.eu/blog/workforce-analysis-potential/): Workforce analysis will uncover your company's hiring potential. Businesses need reliable people to flourish. A growing company is one who needs to employ new…
- [What 2020 Meant for the MKOR Team: An Atypical Year, Yet Full of Achievements](https://mkor.eu/blog/what-2020-meant-for-the-mkor-team/): Even though 2020 was an atypical year, the MKOR team embraced the challenges and grew both qualitatively and quantitatively.
- [Fake news in crisis situations](https://mkor.eu/blog/fake-news-in-crisis-situations/): We addressed the dangers of fake news during the COVID-19 pandemic, but today they are just as real. Read the article to learn how we can stop misinformation.
- [The MKOR Team Embraces Challenges, in Business and at Play](https://mkor.eu/blog/mkor-team-business-fun-2022/): This year's teambuilding demonstrated, once again, that the MKOR team embraces challenges not only in business but also at play.
- [Leon, Child of MKOR: 3 Life and Business Lessons](https://mkor.eu/blog/leon-child-of-mkor/): A few months ago, I participated alongside Alex and Leon, our son, in the Entrepreneurial Bootcamp for Children and Parents, organized by Tribul…
- [Key Findings from the Research Industry with Corina, on BiziLive TV](https://mkor.eu/blog/key-findings-research-bizilive/): Do you want to find out the freshest trends in the Market Research industry directly from a business owner? See what Corina Cimpoca, Owner of MKOR Consulting,…
- [How it went at the IQ Digital launch: the initiative supporting Romanian SMEs…](https://mkor.eu/blog/mkor-at-iq-digital/): We showed the digitalization level of Romanian companies during the first IQ Digital episode, the initiative dedicated to the country's SMEs.
- [MKOR 2025: The Most Accurate Electoral Poll and 12 National Studies](https://mkor.eu/blog/mkor-retrospective-2025-studies-polls/): MKOR 2025 Retrospective: See how we conducted the most accurate presidential poll, the recognition at Cotroceni, and 12 market studies with business impact.
- [What is Brand Tracking? The Complete Guide for 2025](https://mkor.eu/blog/what-is-brand-tracking-benefits-methods/): If you want to have a profitable company, then building a brand from your products or services is the key objective that will ensure long-term sustainability.
- [MKOR Confirmed: The Most Accurate Poll of the 2025 Romanian Presidential…](https://mkor.eu/blog/accurate-romanian-election-poll-2025/): Validated by election results and confirmed by Europe Elects, MKOR delivered the most accurate poll for Romania's 2025 presidential election. See the data and…
- [What Motivates or Hinders the Purchase Decision? Discover Key Factors with…](https://mkor.eu/blog/purchase-decision-factors/): Discover how Agile Brand Tracking helps you analyze consumer motivations, overcome purchase barriers, and optimize your marketing strategy effectively.
- [2024 in Market Research: MKOR's Achievements and Innovations](https://mkor.eu/blog/impact-innovation-research-mkor-retrospective/): Explore MKOR's 2024 Retrospective: Innovation, Strategic Impact, and Plans for the Future of Market Research
- [MKOR in 2023 – The Year of Valuable Research Partnerships](https://mkor.eu/blog/mkor-in-2023-valuable-research-partnerships/): Celebrating 11 years of excellence, MKOR combines empathy with expertise to deliver intelligence solutions and strategic development through data.
- [Agile Brand Tracking 2025: Monitor Your Brand’s Performance](https://mkor.eu/blog/agile-brand-tracking-performance/): Agile Brand Tracking is the solution that measures your brand's awareness, usage, and preference, delivering valuable insights to optimize your performance in…
- [Agile Brand Tracking: Discover Consumers Preferred Communication Channels](https://mkor.eu/blog/preferred-communication-channels/): Uncover consumers preferred communication channels, track evolving trends, and optimise your marketing strategies for maximum impact in 2025.
- [Market Research with Agile Insights: Relevant Data When You Need It](https://mkor.eu/blog/agile-market-research-fast-insights/): Discover Agile Research—an innovative approach to market research that delivers rapid, cost-effective insights to help you understand your audience and stay…
- [In Pursuit of Balance: An Analysis of Female Leadership in Romanian Business](https://mkor.eu/blog/female-leadership-analysis-romania/): "In Pursuit of Balance" explores female leadership in Romanian business, highlighting progress, challenges, and opportunities for women in entrepreneurship…
- [How to Launch a Product or Service with Agile Research](https://mkor.eu/blog/product-launch-agile-research/): Leverage MKOR's Agile Research to ensure a successful product launch. Gain consumer insights, refine strategies, and minimize risks with actionable data.
- [Agile Research: Data-Driven Strategic Decisions Made Easy](https://mkor.eu/blog/agile-research-data-driven-strategic-decisions/): Discover how Agile Research empowers businesses to make informed, data-driven strategic decisions quickly and efficiently.
- [Agile Research: Rapid Product Validation for Market Success](https://mkor.eu/blog/agile-research-product-validation-benefits/): Discover how Agile Research helps validate product ideas quickly, reducing risks, optimizing resources, and ensuring market alignment.
- [How to Boost Your Black Friday Sales with Agile Research](https://mkor.eu/blog/boost-black-friday-sales-agile-research/): Prepare your Black Friday campaign based on concrete data. Agile Research offers quick insights to boost sales and attract new clients.
- [5 Secrets of Competitive Businesses: Agile Research for Critical Data](https://mkor.eu/blog/5-secrets-competitive-businesses-research-data/): Discover the 5 Secrets and how Agile Research gives you fast access to critical data to stay one step ahead of the competition.
- [What to Watch Out for When Choosing a Research Agency: Top 3 Red Flags](https://mkor.eu/blog/red-flags-research-agency/): Discover the most important aspects to consider when choosing a market research agency. Learn about the top 3 red flags and how MKOR can help you.
- [How MKOR Brand Tracking Studies for Awareness are Conducted](https://mkor.eu/blog/how-brand-tracking-studies-are-conducted/): Learn how you can work with MKOR from planning your Brand Tracking study to delivering the final report with results obtained from your consumers.
- [Brand Tracking Guide - Monitoring and Improving Brand Awareness](https://mkor.eu/blog/brand-tracking-monitoring/): If you're wondering, "How can I measure the effectiveness of a marketing campaign?" read our brand tracking guide for monitoring your marketing actions.
- [5 Key Moments When Market Research Makes a Difference](https://mkor.eu/blog/5-key-moments-market-research/): Learn when and how to use market research to grow your business. Discover 5 essential situations that can ensure your success and rapid development.
- [The Impact of Artificial Intelligence in Marketing Research](https://mkor.eu/blog/impact-of-ai-in-marketing-research/): Harnessing AI to elevate marketing research to exceptional levels through automated categorization and unveiling hidden insights.
- [NPS Score in Romania's Retail Market in 2022 | Find your NPS](https://mkor.eu/blog/nps-score-romanian-retail-2022/): Discover NPS score in Romanian retail in 2022: the Fashion market, the IT&C market, the Personal Care & Cosmetics market, the Electronics & Home Appliances…
- [How MKOR Does Market Research To Measure Customer Satisfaction ⭐](https://mkor.eu/blog/research-customer-satisfaction/): Discover how measuring customer satisfaction can transform your business! Learn effective research methods to ensure business growth.
- [Discover What is Brand Tracking, Its Benefits and How it Works](https://mkor.eu/blog/what-is-brand-tracking-benefits-and-methods/): Brand awareness measurement (Brand Tracking) is the process of analyzing the degree to which a Brand is Recognized and Perceived
- [Mystery Shopping - Measure If Brand Promises Are Delivered](https://mkor.eu/blog/mystery-shopping-measure-brand-promises-delivered/): Discover how MKOR's Mystery Shopping service helps you understand your customers' experiences to enhance your business performance.
- [Expert's Guide to Market Research in 2024 [part 2/3]](https://mkor.eu/blog/research-guide-2/): The second part of the guide focuses on Competitive Analysis, essential to any market research project.
- [Expert's Guide to Market Research in 2024 [part 3/3]](https://mkor.eu/blog/research-guide-3/): Along with the general analysis of the market and that of the competition, the analysis of the target audience is essential to the construction of the…
- [Expert's Guide to Market Research in 2024 [part 1/3]](https://mkor.eu/blog/research-guide-1/): We wrote the market research guide because we want to live in an open society with access to valuable information. Find out how it's done from our experts!
- [How is Working at MKOR Research: A Culture of Innovation & Growth](https://mkor.eu/blog/how-we-work-at-mkor/): Discover what it’s like to work at MKOR, an innovative market research agency, where teamwork, diversity, and continuous learning drive success.
- [MKOR is an official Statista partner](https://mkor.eu/blog/mkor-statista-partner/): Discover the data MKOR provides to Statisa about the Romanian market, extracted from its own studies or those carried out with our partners.
- [Store of Tomorrow Study: Romanian Customers Perspective](https://mkor.eu/blog/store-of-tomorrow-study-romanian-customers-perspective/): Store of Tomorrow study: Romanian customers expect a High-Tech experience in the Store of Tomorrow - qualitative data extracted from the first live retail…
- [The First Care & Beauty Real-Time Retail Market Research in Romania](https://mkor.eu/blog/the-first-care-beauty-real-time-retail-study-in-romania/): Access Care & Beauty Consumer Trends.Live - the first care and beauty real-time retail study in Romania.
- [Romanian Retailers Preferred by Consumers | Live Research](https://mkor.eu/blog/romanian-retailers-are-preferred-by-online-shoppers/): Local retailers dominate the top 10 in the IT&C market, Appliances market, and Jewelry and Watches retail market.
- [RetailArena 2021 Summary - A Game Of The Future](https://mkor.eu/blog/retail-trends-2021-retail-arena-a-game-of-the-future/): Retail trends for six markets, data extracted from the monthly monitoring platform of consumer behaviors - Consumer Trends.Live.
- [Over Half Of The Romanians Have Bought IT&C In December](https://mkor.eu/blog/itc-consumer-report-january-2022/): Discover IT&C Consumer Trends.Live, the first live IT&C Market study in Romania - a market intelligence tool for business strategy.
- [The first Fashion retail market real-time study in Romania](https://mkor.eu/blog/romanian-fashion-market-report-2021/): Discover Fashion Consumer Trends.Live, the first re-al-time fashion retail study in Romania - evolution of consumer behaviour.
- [COVID-19 impact in Romanian e-commerce companies 2022](https://mkor.eu/blog/covid19-impact-ecommerce-romania/): Discover Romanian E-Commerce Report 2022: COVID-19 impact in e-commerce companies in Romania, challenges and the marketing tools used to mitigate them.
- [Wisdom of the crowds in market research](https://mkor.eu/blog/wisdom-crowds-market-research/): The aggregation of information in groups leads to better decisions than individual judgement. Market research provides you with the wisdom that crowds hold.
- [➡ 11 Research Trends You Need to Know. Key Take-Aways from Best of ESOMAR 2019…](https://mkor.eu/blog/11-research-trends-esomar-2019/): The Best of ESOMAR Romania 2019 event was an opportunity for MKOR to outline the research trends that will mark future research practices.

## About MKOR

- [Market Research testimonials at MKOR - Wonderful Feedback :-)](https://mkor.eu/marketing-research-testimonials/): Our testimonials precede our marketing and research work. See what our clients have to say about working with MKOR before you sign with us for your own growth…
- [About MKOR Research & Consulting - Our Mission Statement & Beliefs](https://mkor.eu/about-us/): Take a moment and read what MKOR stands for. If you're on the lookout for someone that can deliver quality work and actionable marketing insights you've come…
- [MKOR Research & Consulting in the Media - Press Showcase](https://mkor.eu/press/): We love what we do, we love challenges and you can see this from our press showcase. We've compiled a list with our featured appearances in the written press,…
- [Market Research Insights Newsletter](https://mkor.eu/research-newsletter/): Signup for our marketing & research insights newsletter to receive the latest Marketing Trends and Market Research insights results straight to your email…
- [Public Speaking Business & Research Events @ MKOR Market Research](https://mkor.eu/events/): Browse our marketing and biz-dev events to see where we've presented our research findings. If you're on the lookout for a high quality presenter and you'd…
- [Careers in Marketing & Research](https://mkor.eu/careers/): At MKOR, are always on the lookout for new personal growth opportunities and seek to always raise our own standards. If you are a results-oriented person and…

## Contact & Pricing

- [Contact the Professional Marketing & Research Team from MKOR](https://mkor.eu/contact/): Do you wish to conduct a professional market research? Are you in need of actionable data for your marketing endeavors? Then don't hesitate to contact MKOR…
- [Studiu de Piață în Timp Real | Live Dashboard | Prețuri](https://mkor.eu/consumer-trends-preturi/)
- [How Much Does Market Research Cost? - Get a Personalised Quote](https://mkor.eu/pricing/): Research reports cover not only the performance of the market and its subcategories as a whole, but they also cover the specific market values and trends of…

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